LATEST ARTICLES

video

Britannia Aims At Premium Biscuits Market with New TVC Campaign

Britannia Targets Premium Biscuits Market FMCG major Britannia has gone full blown targeting the Premium Biscuits Market with a new TVC targeting the evolving Indian...
Spicejet Case Study

SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines

SpiceJet Case Study SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...
McDonalds India Menu

International Marketing – Definition and Examples

International Marketing Definition International Marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s...
Improve LinkedIn Profile

How to Improve LinkedIn Profile – Tips and Tricks

LinkedIn is a rich platform for connecting with people in the same field and having similar interest. Young professionals as well as MBA graduates...
Kapferer Brand Identity Prism

Kapferer Brand Identity Prism – Concept & Examples

In order to become a brand with loyal following or how Kapferer says 'passion brand' or 'love marks', brands should not be just a...
India's Agriculture Problem

Loan Waiver Not a Solution to India’s Agriculture Problem

The deaths of five farmers in Madhya Pradesh has brought India's Agriculture Problem once again to the editors desk across all forms of media....
video

SAB TV New Brand Identity Talks Only Comedy

Sony's SAB TV has gained a following of its own through the years of its existence in India. The channel not only carved a...
Flipkart Buying Snapdeal

Flipkart buying Snapdeal! Logic behind the mega acquisition

With most of the e-commerce players running into losses, its time for the industry to churn out some numbers for the investors and prove...
Republic TV Launch

The Republic of Din – Republic TV hits small screen

The cacophony king, the logic assailant, the treble raiser trailblazer, our sanctimonious saint of South Bombay is back ! Last week, the Arnab shaped...

TV Viewership in India – March 2017 – BARC Broadcast India Survey

Amidst the fan fare created around digital media reach coupled with Digital India movement, BARC released some interesting TV Viewership Numbers in India. The...