LATEST ARTICLES

TV Viewership in India – March 2017 – BARC Broadcast India Survey

Amidst the fan fare created around digital media reach coupled with Digital India movement, BARC released some interesting TV Viewership Numbers in India. The...
Netflix India

All About Netflix India DTH Alliance in the Country

Netflix, one of the largest internet subscription services for television and movies worldwide, recently made a breakthrough announcement in India to reach out to mass...
video

Alpenliebe Gold India TVC Campaign – Feb 2017

Perfetti Van Melle India launches a new campaign for Alpenliebe Gold celebrating smaller joys of life with an Estimated Budget of 10 crores. Agency:...
video

Brand differentiation using service promise – Ford and Samsung Example

Brand differentiation is one of the key parameters to brainstorm in the life of a brand manager. The brand ethos of he product flow...
interbrand-top-10-2016

Interbrand announces the Best Global Brands 2016

If you are reading this, we assume that you have some interest in the field of Marketing and Brands. Recently, Interbrand has released Interbrand...
Coca Cola dropped Salman Khan

Why Coca Cola dropped Salman Khan from Thums Up?

Coca Cola India has recently confirmed that the company has not renewed superstar Salman Khan's contract for their brand Thums Up. This move comes...
Rural Marketing Communication Media Channels

Effective Communication Strategy in Rural Marketing – Indian Perspective

There are different aspects to effective communication strategy in rural marketing which includes not only the communication message but also the language, media used,...
Brand, Product, Marketing

What is CPRP in Advertising and Media Planning ?

Media Planning is a wide area of study largely of which is untouched at any B-School or any training program. A whole world of...
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Bigg Boss TRP reveals that season 10 is really crucial

Bigg Boss Season 10 starts airing tonight on Colors. The show has been an addiction for the audience over the years. With celebrity hosts...
postmen-fight-rural-distribution-challenge-india

Postmen to Solve the Rural Distribution Challenge in India

Rural markets have their own challenges. In a country like India, where the fortune is at the bottom of pyramid, its importance increases even...