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Online Video Comes to the TV Screen in a Big Way

The fact that consumers are tuning into YouTube or Netflix on a the TV screen doesn't come as a surprise. We are well aware...

Effect of Jio on Indian Telecom Industry Landscape

Last 12 months have been challenging times for the Indian Telecom Industry as the launch of Jio has disrupted the existing telecom landscape in...
OTT Original Content

OTT Original Content Takes Center Stage As Apple, Google & Facebook Gear Up

'Content is King' is probably the most cliche phrase you might have come across on the internet. With mobility of screen and OTT (Over-The-Top),...
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Paper Boat Rakshabandhan Ad is Unique in its Own Way

Paper Boat is a unique brand when it comes to beverages. Hector Beverages have managed to pull off a brand full of nostalgia right...

The Scope of International Marketing

International Marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services...

How to Find Long Tail Keywords – Tools & Techniques

It is possible that you are hitting all the right chords with your SEO strategy by targeting the most searched keywords in your areas....
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Britannia Aims At Premium Biscuits Market with New TVC Campaign

Britannia Targets Premium Biscuits Market FMCG major Britannia has gone full blown targeting the Premium Biscuits Market with a new TVC targeting the evolving Indian...
Spicejet Case Study

SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines

SpiceJet Case Study SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...
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International Marketing – Definition and Examples

International Marketing Definition International Marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s...
Improve LinkedIn Profile

How to Improve LinkedIn Profile – Tips and Tricks

LinkedIn is a rich platform for connecting with people in the same field and having similar interest. Young professionals as well as MBA graduates...