India’s Most Trusted Brands 2011 – Top 100 Brands

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1 COLGATE
Colgate works closely with thousands of small shop owners and local wholesalers to ensure greater availability of its products everywhere.

2 LUX
Lux was launched in 1924, while it started as a soap, the range now includes shower gels, bath creams, hair care products such as shampoos, conditioners and treatments.

3 AIRTEL
Airtel is the No. 1 mobile services brand. Sanjay Kapoor, CEO of Airtel says the company has created 50,000 Airtel service centres in the rural areas.

4 LIFEBUOY
Lifebuoy has evolved from a simple ‘germ kill’ proposition to ‘being free from fear’ of disease and to help build a healthy nation.

5 NOKIA
After three consecutive years at the numero uno position, Nokia has slipped down the rankings. Will the handset brand be able to arrest the slide it’s witnessing in the marketplace as well?

6 DETTOL
In India, Dettol was first launched in 1933. The brand is endorsed by the Indian Medical Association and has consistently been voted as one of India’s Most Trusted Brands.

7 BRITANNIA
Britannia was established in 1892 in Kolkata. The company’s offerings are spread across healthy and economical Tiger biscuits to the more lifestyle-oriented Milkman Cheese.

8 VODAFONE
This year’s survey captures the rise of mobile telephony. Vodafone has been one of the key players in this segment.

9 MAGGI
A Maggi 2-minute noodle is one of the most loved food brands in India. Over the years Nestle has launched many flavours of this brand.

10 CLOSEUP
Closeup was India’s first gel toothpaste launched in 1980. HUL has marketed Closeup as being synonymous with ‘Freshness’.

11 COCA-COLA
Coca-Cola has moved up from 23rd position (overall rank in MTB 2010) to 11th position this year. In the beverage (cold) category, it has emerged as the winner followed by Thums Up.

12 FAIR & LOVELY
Developed in 1975, Fair & Lovely is marketed as a fairness cream. HUL claims that Fair & Lovely is its largest skin-brand.

13 TATA SALT
Tata Salt was launched in 1983 as was marketed as the first national brand of packaged salt in India. Over the years it has been among the top brands in the Most Trusted Brand Survey.

14 CLINIC PLUS
HUL markets shampoo brand Clinic Plus for both mom and daughters and claims to be the largest selling shampoo brand in India.

15 SUNSILK
Hair care brand Sunsilk was launched in 1964 and Unilever claims the sales of this brand is more than $1 billion a year.

16 THUMS UP
BE’s Most Trust Brands 2011 has revealed some interesting findings: for instance in Vizag, Thums Up is the most trusted brand overall but it is not doing as well in Trivandrum.

17 VICKS
Procter & Gamble owned Vicks provides effective relief for cough, nasal congestion, sore throat, runny nose, fever, and related symptoms in children and adults.

18 POND’S
Pond’s was invented in 1846 and is produced by the Ponds Institute which is owned by Unilever. The company claims that Pond’s helps in simplifying skin care.

19 MIRINDA
Mirinda rose from 56 last year to 19 in the overall rankings. Pepsi fell to 21 from last year’s rank of 15. 7 Up (overall – 25, last year – 52).

20 BOURNVITA
Bournvita is owned by UK-based Kraft and was launched in 1948. It is one of the oldest brands in the malted beverages segment.

21 PEPSI

22 HEAD & SHOULDERS

23 BSNL

24 HORLICKS

25 7 UP

26 SURF

27 SAMSUNG

28 IDEA

29 CINTHOL

30 KURKURE

31 FROOTI

32 MAAZA

33 LG

34 PEPSODENT

35 BATA

36 TATA TEA

37 AMUL

38 ALL OUT

39 PARLE

40 JOHNSON & JOHNSON

41 STATE BANK OF INDIA

42 BIG BAZAAR

43 HERO MOTOCORP

44 SANTOOR

45 CADBURY DAIRY MILK

46 MOOV

47 FANTA

48 SLICE

49 RIN

50 GOODKNIGHT

51 REXONA

52 COMPLAN

53 ZANDU BALM

54 SPRITE

55 SUNFEAST

56 VIM

57 5 STAR

58 FEVICOL

59 GODREJ

60 DOVE

61 BOOST

62 RASNA

63 SONY

64 KIT KAT

65 TATA DOCOMO

66 DABUR

67 TATA INDICOM

68 CADBURY ECLAIRS

69 UJALA

70 AIRCEL

71 SAMSUNG

72 LIMCA

73 TITAN

74 TIDE

75 PEARS

76 ARIEL

77 IODEX

78 VASELINE

79 NIRMA

80 WHEEL

81 PERK

82 MUNCH

83 GODREJ NO 1

84 PHILIPS

85 HAJMOLA

86 MORTEIN

87 MEDIMIX

88 HONDA

89 AMRUTANJAN BALM

90 VIDEOCON

91 GARNIER

92 ONIDA

93 ENO

94 CENTERFRESH

95 PARACHUTE

96 LG (MOBILE PHONES)

97 BABOOL

98 BAJAJ MOTORCYCLES

99 ANNAPURNA

100 PANTENE

2 COMMENTS

  1. thanks, really it help me alot to know the top brand in the yr 2011, i request if possible what u had give the detail of the brand from 1 to 20, if u will provide at-least up to 50 then it will more benificial for us….

    thanks

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