Brand Equity Models (Philip Kotler Summary)

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Many research agencies have developed their own brand equity models that are executed in partnership with end-user researchers. However, Phliip Kotler talks about the below models to measure brand equity in his book ‘Marketing Management – 13th Edition’ co authored by Kevin Keller. Below are the models to assess Brand Equity :

  1. Brand Asset Valuator – BAV Model: Click Here for a details on this model
  2. Aaker Model: Click Here for a details on this model
  3. Brandz Model: Click Here for a details on this model
  4. Brand Resonance Model: Click Here for a details on this model

2 COMMENTS

  1. Thanks for aggregating all models to measure brand equity together. It certainly helps. And this website is probably the best to imbibe Philip Kotler.

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