Archives

All Articles

Coca Cola dropped Salman Khan

Why Coca Cola dropped Salman Khan from Thums Up?

Coca Cola India has recently confirmed that the company has not renewed superstar Salman Khan's contract for their brand Thums Up. This move comes...
Rural Marketing Communication Media Channels

Effective Communication Strategy in Rural Marketing – Indian Perspective

There are different aspects to effective communication strategy in rural marketing which includes not only the communication message but also the language, media used,...
Brand, Product, Marketing

What is CPRP in Advertising and Media Planning ?

Media Planning is a wide area of study largely of which is untouched at any B-School or any training program. A whole world of...
video

Bigg Boss TRP reveals that season 10 is really crucial

Bigg Boss Season 10 starts airing tonight on Colors. The show has been an addiction for the audience over the years. With celebrity hosts...
postmen-fight-rural-distribution-challenge-india

Postmen to Solve the Rural Distribution Challenge in India

Rural markets have their own challenges. In a country like India, where the fortune is at the bottom of pyramid, its importance increases even...

Flipkart Big Billion Day Sales Figures 2016

Like every year it was once again online sales war during the festive season amongst the e commerce giants - Amazon, Flipkart & Snapdeal....
Marketing Myopia

What is Marketing Myopia? Concept and Examples

Marketing Myopia - Introduction Marketing Myopia refers to the phenomenon of not being able to see a long term and more sustainable goal for an...

Tanishq Diwali campaign appeals gifting gold this season

With the festive season knocking the door, Tanishq has launched a new campaign luring Indian consumers to give the gift of gold this festive...
Brand, Product, Marketing

The 7 Branding Approaches & Their School of Thoughts

Branding is the in thing across industries. Organizations are spending millions planning and implementing brand activities. Every now and then new research is being...

How Amazon India is making sure the success of Amazon Prime in the country

E commerce companies in India are on a brawl when it comes to advertising. With the sector promising an unmatched growth over the years...

Flipkart launches the Big Billion Day Campaign 2016

Ad wars are on amongst the e-commerce biggies in India before the festive season. Same as last year, this year too Flipkart, Amazon and...
Brand, Product, Marketing

Building Brand Equity (Philip Kotler Summary)

Marketers aim at building a consistent image of the brand across all touch point of the consumer. The touch points may or may not...

Nescafe and RED FM create a heartwarming ad to Stay Started

Nestle India has introduced a brand new co branded ad for the first time with RED FM with a message of not giving up...

Economic Times Launches the B-School Edition of Young Leaders Programme

The ETYL platform has been one of the most celebrated ones in the corporates where thousands of corporate between the age of 26 to 32 sign up for the coveted title. Post another great season, Economic Times has colurfully launched the new season of Economic Times Young Leaders - B School Edition. Though relatively new, started in 2014, the B-School edition has gained eyeballs amounst recruiters and campuses.

Why Blocking Torrentz hurts Mankind?

Torrentz bids an emotional Good Bye After few popular torrent sites (Kickass Torrents) lost the legal battle it was time for the ultimate suite to...

Disadvantages of GST Implementation in India

The Indian parliament gave a unanimous decision on implementation of GST (Goods & Services Tax) in India from the coming financial year FY 17-18....

Can AR games like Pokemon Go be the next big thing for marketers ?

The recent rage the augmented reality game Pokemon Go has generated has broken many records. On a daily basis the app is being used twice...
paper-boat-logo

Paper Boat drinks kickstart a ‘hopeful’ 2016 – Hum Honge Kaamyab Campaign

Narayana Murthy backed Paper Boat is giving traditional Indian beverages a makeover by their amazing campaigns. Everything around Paper Boat be it their TVC,...

ET Awards – Economic Times Corporate Excellence Awards 2015 – Winner Profiles

The Economic Times has been conducting awards across segments from the past few years. Be it the ET Young Leaders Award, ET B-School Leaders...

O Bhaisaab : Sunday Flea Market Campaign by Shopclues

The late entrant into the e-commerce space, Shopclues, is cutting the clutter with its humorous, catchy and highly engaging ads for its various online...

Extended Marketing Mix – 7 Ps of Marketing by Booms and Bitner

The Traditional Marketing Mix model was primarily directed and useful for tangible products. With time, as it became difficult to distinguish between products and...

Traditional Marketing Mix – The 4 Ps of Marketing

What is the Traditional Marketing Mix ? The Traditional Marketing Mix model (also known as the 4 P's) can be used by marketers as a...

GD Topic : Should Indian Government Implement GST (Goods & Services Tax) ?

Background of GST (Goods and Services Tax) GST has been proposed in the Indian Parliament few months back and economists are deep diving to study...

GDPI Resources : Order of Reading Jeffrey Archer Books

With the placement season kicking off in most of the B-Schools in the country, reading is one of the best hobbies you can talk...

Distribution Strategies for Rural Market – Indian Perspective

Distribution Strategies for Rural Market – Indian Perspective In our last post we talked about Product Strategies one can adopt while managing business in the...

Product Strategies for Rural Market – Indian Perspective

Product Strategies for Rural Market – Indian Perspective A prime need for any firm to emerge as a strong player in the rural market is...

Marketing Examples of the Decoy Effect

We talked about the Decoy Effect and how Marketing Managers use it to mould consumer mindset the way they want in a previous post...

What is Decoy Effect? Explanation with Example

What is Decoy Effect? Explanation with Example The decoy effect, popularly known as the asymmetrical dominance effect with economists, is a phenomenon where people tend...

Kan Khajura Tesan – Classic example of fighting Rural Marketing challenges

'Missed call lagao, muft manoranjan pao' is the tagline of HUL's eight-month-old Kan Khajura Tesan (or KKT), an on-demand, entertainment channel on the mobile...

Brand Equity Models (Philip Kotler Summary)

Many research agencies have developed their own brand equity models that are executed in partnership with end-user researchers. However, Phliip Kotler talks about the...