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OTT Original Content

OTT Original Content Takes Center Stage As Apple, Google & Facebook Gear Up

'Content is King' is probably the most cliche phrase you might have come across on the internet. With mobility of screen and OTT (Over-The-Top),...
paper-boat-logo

Paper Boat Rakshabandhan Ad is Unique in its Own Way

Paper Boat is a unique brand when it comes to beverages. Hector Beverages have managed to pull off a brand full of nostalgia right...

The Scope of International Marketing

International Marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services...

How to Find Long Tail Keywords – Tools & Techniques

It is possible that you are hitting all the right chords with your SEO strategy by targeting the most searched keywords in your areas....
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Britannia Aims At Premium Biscuits Market with New TVC Campaign

Britannia Targets Premium Biscuits Market FMCG major Britannia has gone full blown targeting the Premium Biscuits Market with a new TVC targeting the evolving Indian...
Spicejet Case Study

SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines

SpiceJet Case Study SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...
McDonalds India Menu

International Marketing – Definition and Examples

International Marketing Definition International Marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s...
Improve LinkedIn Profile

How to Improve LinkedIn Profile – Tips and Tricks

LinkedIn is a rich platform for connecting with people in the same field and having similar interest. Young professionals as well as MBA graduates...
Kapferer Brand Identity Prism

Kapferer Brand Identity Prism – Concept & Examples

In order to become a brand with loyal following or how Kapferer says 'passion brand' or 'love marks', brands should not be just a...
India's Agriculture Problem

Loan Waiver Not a Solution to India’s Agriculture Problem

The deaths of five farmers in Madhya Pradesh has brought India's Agriculture Problem once again to the editors desk across all forms of media....
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SAB TV New Brand Identity Talks Only Comedy

Sony's SAB TV has gained a following of its own through the years of its existence in India. The channel not only carved a...
Flipkart Buying Snapdeal

Flipkart buying Snapdeal! Logic behind the mega acquisition

With most of the e-commerce players running into losses, its time for the industry to churn out some numbers for the investors and prove...
Republic TV Launch

The Republic of Din – Republic TV hits small screen

The cacophony king, the logic assailant, the treble raiser trailblazer, our sanctimonious saint of South Bombay is back ! Last week, the Arnab shaped...

TV Viewership in India – March 2017 – BARC Broadcast India Survey

Amidst the fan fare created around digital media reach coupled with Digital India movement, BARC released some interesting TV Viewership Numbers in India. The...
Netflix India

All About Netflix India DTH Alliance in the Country

Netflix, one of the largest internet subscription services for television and movies worldwide, recently made a breakthrough announcement in India to reach out to mass...
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Alpenliebe Gold India TVC Campaign – Feb 2017

Perfetti Van Melle India launches a new campaign for Alpenliebe Gold celebrating smaller joys of life with an Estimated Budget of 10 crores. Agency:...
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Brand differentiation using service promise – Ford and Samsung Example

Brand differentiation is one of the key parameters to brainstorm in the life of a brand manager. The brand ethos of he product flow...
interbrand-top-10-2016

Interbrand announces the Best Global Brands 2016

If you are reading this, we assume that you have some interest in the field of Marketing and Brands. Recently, Interbrand has released Interbrand...
Coca Cola dropped Salman Khan

Why Coca Cola dropped Salman Khan from Thums Up?

Coca Cola India has recently confirmed that the company has not renewed superstar Salman Khan's contract for their brand Thums Up. This move comes...
Rural Marketing Communication Media Channels

Effective Communication Strategy in Rural Marketing – Indian Perspective

There are different aspects to effective communication strategy in rural marketing which includes not only the communication message but also the language, media used,...
Brand, Product, Marketing

What is CPRP in Advertising and Media Planning ?

Media Planning is a wide area of study largely of which is untouched at any B-School or any training program. A whole world of...
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Bigg Boss TRP reveals that season 10 is really crucial

Bigg Boss Season 10 starts airing tonight on Colors. The show has been an addiction for the audience over the years. With celebrity hosts...
postmen-fight-rural-distribution-challenge-india

Postmen to Solve the Rural Distribution Challenge in India

Rural markets have their own challenges. In a country like India, where the fortune is at the bottom of pyramid, its importance increases even...

Flipkart Big Billion Day Sales Figures 2016

Like every year it was once again online sales war during the festive season amongst the e commerce giants - Amazon, Flipkart & Snapdeal....
Marketing Myopia

What is Marketing Myopia? Concept and Examples

Marketing Myopia - Introduction Marketing Myopia refers to the phenomenon of not being able to see a long term and more sustainable goal for an...

Tanishq Diwali campaign appeals gifting gold this season

With the festive season knocking the door, Tanishq has launched a new campaign luring Indian consumers to give the gift of gold this festive...
Brand, Product, Marketing

The 7 Branding Approaches & Their School of Thoughts

Branding is the in thing across industries. Organizations are spending millions planning and implementing brand activities. Every now and then new research is being...

How Amazon India is making sure the success of Amazon Prime in the country

E commerce companies in India are on a brawl when it comes to advertising. With the sector promising an unmatched growth over the years...

Flipkart launches the Big Billion Day Campaign 2016

Ad wars are on amongst the e-commerce biggies in India before the festive season. Same as last year, this year too Flipkart, Amazon and...
Brand, Product, Marketing

Building Brand Equity (Philip Kotler Summary)

Marketers aim at building a consistent image of the brand across all touch point of the consumer. The touch points may or may not...