Britannia Targets Premium Biscuits Market

FMCG major Britannia has gone full blown targeting the Premium Biscuits Market with a new TVC targeting the evolving Indian biscuits market towards getting more premium.

Under its one of the most established brand ‘Good Day’, the company has rolled out a more premium product – Good Day Wonderfulls. Good Day Wonderfulls has been launched with a TVC featuring Deepika Padukone. The TVC campaign supporting the launch is based on the theme: ‘Cookies so wonderful, you’d want your loved ones to have it’.

Campaign details:

Creative Agency: McCann, Bangalore
Creative Head: Puneet Kapoor
Director for the film: Anupam Mishra
Production House: Crazy Few Films
Languages: Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam and Bengali
Duration: 40 Sec

 

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