Britannia Targets Premium Biscuits Market
FMCG major Britannia has gone full blown targeting the Premium Biscuits Market with a new TVC targeting the evolving Indian biscuits market towards getting more premium.
Under its one of the most established brand ‘Good Day’, the company has rolled out a more premium product – Good Day Wonderfulls. Good Day Wonderfulls has been launched with a TVC featuring Deepika Padukone. The TVC campaign supporting the launch is based on the theme: ‘Cookies so wonderful, you’d want your loved ones to have it’.