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Excerpts & Opinions

Google’s strategy with Motorola and how they used it to fight...

Samsung is giant. It employs 427,000 staff, has an annual turnover in  excess of $270bn and assets of $600bn spread across over 80 business  units....

15 Must Know Facts about Twitter

Twitter, which on Thursday revealed its plans to go public, came to life on March 21, 2006 when co-founder Jack Dorsey's account (@jack) automatically...

AR Rahman on his latest project, dropping out, Islam and what...

In a rare interview, the Mozart of Madras talks about dropping out of school, struggling to make it big and life after fame. Here...

Yahoo’s New Boring Logo Design: Classic Result of Micromanaging

Yahoo’s announcement of a new brand logo may be the biggest non-news story of the recent past. After teasing the marketing community for months,...

India Mobile Landscape Study 2013

India Mobile Landscape study finds that there are 14.32 crore internet users in country. There are 55.48 crore actual mobile users in the country and...

Marketing Disaster : Pepsi-Cola’s “Number Fever” Fiasco, Feb – May 1992

In a bid to revive their fortunes in South East Asia where Coca-Cola were outselling them by a huge distance (75% to 17% market...

Ford Ecosport Recall – Denting PR after the ad fiasco

Ford has recalled around 1000 vehicles of the much fan fared Ford Ecosport within two weeks of its launch. After the ad fiasco, an...

Products and Services Google Killed – The Google Graveyard

There has been a buzz around Google Reader being killed by the search giant today (1st July 2013). But if we go back in...

Short Story : The Investment Banker and The Mexican Fisherman

An investment banker stood at the pier of a small coastal Mexican village when a small boat with just one fisherman docked. Inside the...

Play it One More Time, Sachin !

Dear Sachin, How are you doing ? ( This is awkward) Let me first introduce myself. I am a reserved, reluctant sort of character - generally...