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Excerpts & Opinions

India’s Top 100 Most Trusted Brands 2012

The Brand Equity Most Trusted Brands survey identifies brands that have won that most special attribute — the consumer's trust. Here is a look at the...

Short Story : The Investment Banker and The Mexican Fisherman

An investment banker stood at the pier of a small coastal Mexican village when a small boat with just one fisherman docked. Inside the...

Ford Ecosport Recall – Denting PR after the ad fiasco

Ford has recalled around 1000 vehicles of the much fan fared Ford Ecosport within two weeks of its launch. After the ad fiasco, an...

Effect of Jio on Indian Telecom Industry Landscape

Last 12 months have been challenging times for the Indian Telecom Industry as the launch of Jio has disrupted the existing telecom landscape in...

Five Must-Reads for Tackling Complex Problems

What is a must-read book? For me, it's a book that explores, in a compelling way, a must-know idea — one that altered my...

Short Story – ‘Not Having E-Mail ID’

An unemployed man is desperate to support his family. His wifewatches TV all day and his three teenage kids have dropped out of high school...

Beware : Tricks marketers use to make you spend more

On a recent visit to a refurbished supermarket I was surprised to see a bakery right at the entrance. What it clearly told me...

MAINE KAROO TO CHARACTER DHEELA HAI !

What makes this song so entertaining? Is it Salman or is it the lyrics or both? Probably both. The words were as important as...

India’s Biggest Scam – 2G Telecom Spectrum Scam – The Story...

Estimates have varied from R1,76,000 crore to zero loss. The 2G telecom spectrum scam is arguably the most high-profile corruption case in Indian history ­...

Rahul Dravid’s speech at the Bradman Oration in Canberra

Thank you for inviting me to deliver the Bradman Oration; the respect and the regard that came with the invitation to speak tonight, is...