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Excerpts & Opinions

Five Must-Reads for Tackling Complex Problems

What is a must-read book? For me, it's a book that explores, in a compelling way, a must-know idea — one that altered my...

Ford Ecosport Recall – Denting PR after the ad fiasco

Ford has recalled around 1000 vehicles of the much fan fared Ford Ecosport within two weeks of its launch. After the ad fiasco, an...

Marketing Examples of the Decoy Effect

We talked about the Decoy Effect and how Marketing Managers use it to mould consumer mindset the way they want in a previous post...

What is Decoy Effect? Explanation with Example

What is Decoy Effect? Explanation with Example The decoy effect, popularly known as the asymmetrical dominance effect with economists, is a phenomenon where people tend...

Marketing Disaster : Pepsi-Cola’s “Number Fever” Fiasco, Feb – May 1992

In a bid to revive their fortunes in South East Asia where Coca-Cola were outselling them by a huge distance (75% to 17% market...

15 Must Know Facts about Twitter

Twitter, which on Thursday revealed its plans to go public, came to life on March 21, 2006 when co-founder Jack Dorsey's account (@jack) automatically...

HT-Nielsen Bookscan Top 10 Bestsellers in India

HT-Nielsen Bookscan Top 10 Bestsellers in India Bestsellers for the year 2011 (January – December) Fiction (In the order of rank) 1. Revolution 2020; Chetan Bhagat...

Yahoo’s New Boring Logo Design: Classic Result of Micromanaging

Yahoo’s announcement of a new brand logo may be the biggest non-news story of the recent past. After teasing the marketing community for months,...

World’s Richest CEOs and their Net Worth

The world’s richest chief executives have all either founded or built companies from the ground up, in many cases transforming their industries. While some...

Short Story : The Investment Banker and The Mexican Fisherman

An investment banker stood at the pier of a small coastal Mexican village when a small boat with just one fisherman docked. Inside the...