Who is Steve Ballmer??

Biographical information on Steve Ballmer Microsoft's CEO Steve Ballmer will retire within the next year. Ballmer has worked at the company for the past 33...

Why is everyone going gaga over Raghuram Rajan ?

Raguram Rajan has taken over from Subbaro as the Governer of the Reserve Bank fo India. But did you know why is India going...

Someone asked a marketer whether he is a proud Indian…

Finally its India's 67th independence day and unlike many individuals in office who see it as just another holiday, I see it as an...

Ford Ecosport Recall – Denting PR after the ad fiasco

Ford has recalled around 1000 vehicles of the much fan fared Ford Ecosport within two weeks of its launch. After the ad fiasco, an...

Idea Cellular TVC – The Honey Bunny Song – Example of...

Recently I came across a new approach by Idea Cellular in their advertisements which made me think about routes telecom service providers are following...

Beware : Tricks marketers use to make you spend more

On a recent visit to a refurbished supermarket I was surprised to see a bakery right at the entrance. What it clearly told me...

Look What A Good Idea Can Do !! (Why Facebook Bought...

On April 8, a small company changed its fortunes forever. Instagram was started two years ago, but on 8th April 2012, it became more valuable...

Questioning the Interviewer…

If hiring trends over the last, few years are analyzed, a rather appeasing fact surfaces—recruiters are more relaxed in their approach at the time...

5 People Who Deserve Bharat Ratna

Wikipedia describes Bharat Ratna as "the Republic of India's highest civilian award, awarded for the highest degrees of national service" which includes "artistic, literary,...

Financial Regulators Worldwide

Authority by Country · U.S. Securities and Exchange Commission (SEC), USA · Investment Dealers Association of Canada (IDA), Canada · Irish Financial Services Regulatory Authority, Ireland · Financial...