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Marketing Management

What is CPRP in Advertising and Media Planning ?

Media Planning is a wide area of study largely of which is untouched at any B-School or any training program. A whole world of...

What is Marketing Myopia? Concept and Examples

Marketing Myopia - Introduction Marketing Myopia refers to the phenomenon of not being able to see a long term and more sustainable goal for an...

The 7 Branding Approaches & Their School of Thoughts

Branding is the in thing across industries. Organizations are spending millions planning and implementing brand activities. Every now and then new research is being...

How Amazon India is making sure the success of Amazon Prime...

E commerce companies in India are on a brawl when it comes to advertising. With the sector promising an unmatched growth over the years...

Building Brand Equity (Philip Kotler Summary)

Marketers aim at building a consistent image of the brand across all touch point of the consumer. The touch points may or may not...

Extended Marketing Mix – 7 Ps of Marketing by Booms and...

The Traditional Marketing Mix model was primarily directed and useful for tangible products. With time, as it became difficult to distinguish between products and...

Traditional Marketing Mix – The 4 Ps of Marketing

What is the Traditional Marketing Mix ? The Traditional Marketing Mix model (also known as the 4 P's) can be used by marketers as a...

Distribution Strategies for Rural Market – Indian Perspective

Distribution Strategies for Rural Market – Indian Perspective In our last post we talked about Product Strategies one can adopt while managing business in the...

Product Strategies for Rural Market – Indian Perspective

Product Strategies for Rural Market – Indian Perspective A prime need for any firm to emerge as a strong player in the rural market is...

Marketing Examples of the Decoy Effect

We talked about the Decoy Effect and how Marketing Managers use it to mould consumer mindset the way they want in a previous post...