Can AR games like Pokemon Go be the next big thing...

The recent rage the augmented reality game Pokemon Go has generated has broken many records. On a daily basis the app is being used twice...

Marketing Examples of the Decoy Effect

We talked about the Decoy Effect and how Marketing Managers use it to mould consumer mindset the way they want in a previous post...

What is Decoy Effect? Explanation with Example

What is Decoy Effect? Explanation with Example The decoy effect, popularly known as the asymmetrical dominance effect with economists, is a phenomenon where people tend...

From the Editor’s Desk

Dear Visitor, Welcome to MarketingLessons.in I don't know whether you are at this page accidentally or intentionally, but I am happy that you are here. Finally this webpage has...

Google’s strategy with Motorola and how they used it to fight...

Samsung is giant. It employs 427,000 staff, has an annual turnover in  excess of $270bn and assets of $600bn spread across over 80 business  units....

15 Must Know Facts about Twitter

Twitter, which on Thursday revealed its plans to go public, came to life on March 21, 2006 when co-founder Jack Dorsey's account (@jack) automatically...

Who is Steve Ballmer??

Biographical information on Steve Ballmer Microsoft's CEO Steve Ballmer will retire within the next year. Ballmer has worked at the company for the past 33...

Yahoo’s New Boring Logo Design: Classic Result of Micromanaging

Yahoo’s announcement of a new brand logo may be the biggest non-news story of the recent past. After teasing the marketing community for months,...

Why is everyone going gaga over Raghuram Rajan ?

Raguram Rajan has taken over from Subbaro as the Governer of the Reserve Bank fo India. But did you know why is India going...

Is Smartwatch the next smart gadget??

Will the smartwatch usher in a new digital revolution Is the smartphone, the rage of a generation of digiratis, on its way out? The death...