From the Editor’s Desk

Dear Visitor,Arpit S

Welcome to

I don’t know whether you are at this page accidentally or intentionally, but I am happy that you are here. Finally this webpage has caught some pace. Thanks to Google and some quality content which has been accumulated over time..

Marketing Lessons, aims to bridge the gap between today’s student community in B-Schools of India and the way things work in the corporates. We strive to connect every marketing concept, model or case taught in B-Schools with things going on around in this space. Marketing is ever evolving – with retail being evergreen and online & social media taking up off late. The content on this website has all what is critically necessary for you to succeed as a marketer. We aim to host useful content on Marketing touching all facets – Product, Promotion, Placement and Pricing useful for B-School students.

Basically, you will find two broad categories of posts here – Firstly, quick and instant notes on Marketing to enable you to come out with flying colours and secondly, articles on how the concepts being taught at your B-School is being used across industries. We also intend to share resources which shall enable you to stand out in a discussion or may be during your placement process.

And lastly let me touch upon the most celebrated part of Marketing Lessons – Our Workshops and Guest Lectures. We conduct guest lectures and workshops facilitating quick absorption and matchless learning experience on campus (currently available for B-Schools in Greater Noida, Noida, New Delhi and Gurgaon). The lectures are precisely designed with enriching content and acts as a knight in shining armor before being a part of the highly competitive corporate world.

Wishing you a very good luck and hope to see you on campus someday.

Arpit Srivastava

Editor – Marketing Lessons

For information on scheduling a Workshop or Guest Lecture, visit the ‘Workshops & Guest Lecture’ Tab or Click Here.

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Author: Arpit Srivastava

Marketing Professional with experience across industries - FMCG, Consumer Durables, Telecom, Information Technology and Media & Entertainment.

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