Colgate works closely with thousands of small shop owners and local wholesalers to ensure greater availability of its products everywhere.
Lux was launched in 1924, while it started as a soap, the range now includes shower gels, bath creams, hair care products such as shampoos, conditioners and treatments.
Airtel is the No. 1 mobile services brand. Sanjay Kapoor, CEO of Airtel says the company has created 50,000 Airtel service centres in the rural areas.
Lifebuoy has evolved from a simple ‘germ kill’ proposition to ‘being free from fear’ of disease and to help build a healthy nation.
After three consecutive years at the numero uno position, Nokia has slipped down the rankings. Will the handset brand be able to arrest the slide it’s witnessing in the marketplace as well?
In India, Dettol was first launched in 1933. The brand is endorsed by the Indian Medical Association and has consistently been voted as one of India’s Most Trusted Brands.
Britannia was established in 1892 in Kolkata. The company’s offerings are spread across healthy and economical Tiger biscuits to the more lifestyle-oriented Milkman Cheese.
This year’s survey captures the rise of mobile telephony. Vodafone has been one of the key players in this segment.
A Maggi 2-minute noodle is one of the most loved food brands in India. Over the years Nestle has launched many flavours of this brand.
Closeup was India’s first gel toothpaste launched in 1980. HUL has marketed Closeup as being synonymous with ‘Freshness’.
Coca-Cola has moved up from 23rd position (overall rank in MTB 2010) to 11th position this year. In the beverage (cold) category, it has emerged as the winner followed by Thums Up.
12 FAIR & LOVELY
Developed in 1975, Fair & Lovely is marketed as a fairness cream. HUL claims that Fair & Lovely is its largest skin-brand.
13 TATA SALT
Tata Salt was launched in 1983 as was marketed as the first national brand of packaged salt in India. Over the years it has been among the top brands in the Most Trusted Brand Survey.
14 CLINIC PLUS
HUL markets shampoo brand Clinic Plus for both mom and daughters and claims to be the largest selling shampoo brand in India.
Hair care brand Sunsilk was launched in 1964 and Unilever claims the sales of this brand is more than $1 billion a year.
16 THUMS UP
BE’s Most Trust Brands 2011 has revealed some interesting findings: for instance in Vizag, Thums Up is the most trusted brand overall but it is not doing as well in Trivandrum.
Procter & Gamble owned Vicks provides effective relief for cough, nasal congestion, sore throat, runny nose, fever, and related symptoms in children and adults.
Pond’s was invented in 1846 and is produced by the Ponds Institute which is owned by Unilever. The company claims that Pond’s helps in simplifying skin care.
Mirinda rose from 56 last year to 19 in the overall rankings. Pepsi fell to 21 from last year’s rank of 15. 7 Up (overall – 25, last year – 52).
Bournvita is owned by UK-based Kraft and was launched in 1948. It is one of the oldest brands in the malted beverages segment.
22 HEAD & SHOULDERS
25 7 UP
36 TATA TEA
38 ALL OUT
40 JOHNSON & JOHNSON
41 STATE BANK OF INDIA
42 BIG BAZAAR
43 HERO MOTOCORP
45 CADBURY DAIRY MILK
53 ZANDU BALM
57 5 STAR
64 KIT KAT
65 TATA DOCOMO
67 TATA INDICOM
68 CADBURY ECLAIRS
83 GODREJ NO 1
89 AMRUTANJAN BALM
96 LG (MOBILE PHONES)
98 BAJAJ MOTORCYCLES