If you are reading this, we assume that you have some interest in the field of Marketing and Brands. Recently, Interbrand has released Interbrand Best Global Brands List for the year 2016. In case you are hearing it for the first time, we are slightly taken by surprise. Anyways, here is everything you need to know about the latest rankings. There has always been questions on how does building brand equity help a business and why should one keep investing on it. For everyone who has had this question, Interbrand Best Global Brand List answers all of it every year with their list of the Best Global Brands.
The Interbrand Best Global Brands 2016 list has brands valued at $178,000 to $4,000. Please note this is not the net worth of the organisation but ONLY the brand value or what marketers very popularly call as Brand Equity of a brand.
Facebook emerged as the fastest growing brand among all. As per Interbrand, among this year’s Best Global Brands, they have found some common hallmarks. Some common characteristics that are helping grow brands and businesses. While every brand’s path is unique, those making the most impressive strides tend to defy sector norms and have a clear sense of self. They know when to build versus borrow. Their brand and business are cohesive and built around people. And they have a clear strategy for growth. That’s what makes them Best Global Brands.
Both HP and Hewlett Packard Enterprise made an appearance for the first time in the list. Tesla too made it to the Interbrand Best Global Brands List for the first time and managed to take the 100th position.