The fact that consumers are tuning into YouTube or Netflix on a the TV screen doesn’t come as a surprise. We are well aware of this trend and so are the TV manufacturing companies. Consequently, we see a significant skew towards Smart TVs across all brands. However, marketers think that the population streaming on a ‘TV Screen’ is still handful. Here we bust the myth with the help of data from YouTube Research which reveals that streaming online videos on the TV screen is much bigger then we think.

Though the research is done on the US consumer, but developing nations like India should be all set to see similar trends in the subcontinent with the advent of low cost data services in the country.

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