Kapferer Brand Identity Prism

Kapferer Brand Identity Prism – Concept & Examples

In order to become a brand with loyal following or how Kapferer says 'passion brand' or 'love marks', brands should not be just a...
India's Agriculture Problem

Loan Waiver Not a Solution to India’s Agriculture Problem

The deaths of five farmers in Madhya Pradesh has brought India's Agriculture Problem once again to the editors desk across all forms of media....
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SAB TV New Brand Identity Talks Only Comedy

Sony's SAB TV has gained a following of its own through the years of its existence in India. The channel not only carved a...
Flipkart Buying Snapdeal

Flipkart buying Snapdeal! Logic behind the mega acquisition

With most of the e-commerce players running into losses, its time for the industry to churn out some numbers for the investors and prove...
Republic TV Launch

The Republic of Din – Republic TV hits small screen

The cacophony king, the logic assailant, the treble raiser trailblazer, our sanctimonious saint of South Bombay is back ! Last week, the Arnab shaped...

TV Viewership in India – March 2017 – BARC Broadcast India Survey

Amidst the fan fare created around digital media reach coupled with Digital India movement, BARC released some interesting TV Viewership Numbers in India. The...
Netflix India

All About Netflix India DTH Alliance in the Country

Netflix, one of the largest internet subscription services for television and movies worldwide, recently made a breakthrough announcement in India to reach out to mass...
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Alpenliebe Gold India TVC Campaign – Feb 2017

Perfetti Van Melle India launches a new campaign for Alpenliebe Gold celebrating smaller joys of life with an Estimated Budget of 10 crores. Agency:...
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Brand differentiation using service promise – Ford and Samsung Example

Brand differentiation is one of the key parameters to brainstorm in the life of a brand manager. The brand ethos of he product flow...
interbrand-top-10-2016

Interbrand announces the Best Global Brands 2016

If you are reading this, we assume that you have some interest in the field of Marketing and Brands. Recently, Interbrand has released Interbrand...