Narayana Murthy backed Paper Boat is giving traditional Indian beverages a makeover by their amazing campaigns. Everything around Paper Boat be it their TVC, Digital Activations or Packaging draw nostalgia.
However, this new year Paper Boat is not talking about the beautiful yesterday we had but inspiring us to look forward to a better and hopeful tomorrow.
India’s leading changemakers are featured in this ad – Team Indus, Aakar Innovations, Chai Point, MK Dabbawala, Chumbak, Saankhya Labs, Makers Asylum, Holiday IQ, AIB, Common Floor, Big Basket, INK Talks, Milaap and Teach for India.
The ad is conceptualized by Lowe Lintas and is bang on to start the new year.
Wishing all readers of Marketing Lessons a very Happy New Year 2016