Coca Cola dropped Salman Khan
Coca Cola India has recently confirmed that the company has not renewed superstar Salman Khan's contract for their brand Thums Up. This move comes at a time when Salman Khan has started hosting the new season of his addictive TV show Bigg Boss Season 10. The company claims that the reason of the move is seeking a better brand...
Rural Marketing Communication Media Channels
There are different aspects to effective communication strategy in rural marketing which includes not only the communication message but also the language, media used, social & behavioural influences etc- There are many variables across all these aspects in the rural marketing especially India. However, the basic communication process remains the same even in the rural market. The Communication Process Model...
Brand, Product, Marketing
Media Planning is a wide area of study largely of which is untouched at any B-School or any training program. A whole world of media terminologies exist which are not easy to comprehend. Also, it is important to understand the logic behind these advertising terms to take cognitive actions. CPRP in Advertising and Media planning is one such terms...
video
Bigg Boss Season 10 starts airing tonight on Colors. The show has been an addiction for the audience over the years. With celebrity hosts and uninterrupted weeklong entertainment, Bigg Boss TRP is always on the radar of marketers while media planning. Bigg Boss TRP & Brand Integrations The ad rates jump multifold on Colors when media is bought on ROS (Run on...
postmen-fight-rural-distribution-challenge-india
Rural markets have their own challenges. In a country like India, where the fortune is at the bottom of pyramid, its importance increases even more. Rural distribution will play a vital role in the growth of FMCG in India which is set to double from the current levels and hit USD 104 bn by 2020. Making standard goods available...
Like every year it was once again online sales war during the festive season amongst the e commerce giants - Amazon, Flipkart & Snapdeal. Flipkart Big Billion Day Sales Figures 2016 was much awaited. The company has had troubled season of the Big Billion Day in the past with technicals unable to keep in pace with the marketing and sales...