Resources

Philip Kotler Summaries

Building Brand Equity (Philip Kotler Summary)

Marketers aim at building a consistent image of the brand across all touch point of the consumer. The touch points may or may not...

Research Reports

Why Blocking Torrentz hurts Mankind?

Torrentz bids an emotional Good Bye After few popular torrent sites (Kickass Torrents) lost the legal battle it was time for the ultimate suite to...

From the Editor’s Desk

GDPI Resources

Disadvantages of GST Implementation in India

The Indian parliament gave a unanimous decision on implementation of GST (Goods & Services Tax) in India from the coming financial year FY 17-18....

Who is Steve Ballmer??

Management Models

Effective Communication Strategy in Rural Marketing – Indian Perspective

There are different aspects to effective communication strategy in rural marketing which includes not only the communication message but also the language, media used,...