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Philip Kotler Summaries

Building Brand Equity (Philip Kotler Summary)

Marketers aim at building a consistent image of the brand across all touch point of the consumer. The touch points may or may not...

Research Reports

GDPI Resources

SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines

SpiceJet Case Study SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...

Management Models

Kapferer Brand Identity Prism – Concept & Examples

In order to become a brand with loyal following or how Kapferer says 'passion brand' or 'love marks', brands should not be just a...