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TV Viewership in India – March 2017 – BARC Broadcast India...

Amidst the fan fare created around digital media reach coupled with Digital India movement, BARC released some interesting TV Viewership Numbers in India. The...

Alpenliebe Gold India TVC Campaign – Feb 2017

Perfetti Van Melle India launches a new campaign for Alpenliebe Gold celebrating smaller joys of life with an Estimated Budget of 10 crores. Agency:...

Brand differentiation using service promise – Ford and Samsung Example

Brand differentiation is one of the key parameters to brainstorm in the life of a brand manager. The brand ethos of he product flow...

Why Coca Cola dropped Salman Khan from Thums Up?

Coca Cola India has recently confirmed that the company has not renewed superstar Salman Khan's contract for their brand Thums Up. This move comes...

What is CPRP in Advertising and Media Planning ?

Media Planning is a wide area of study largely of which is untouched at any B-School or any training program. A whole world of...

Bigg Boss TRP reveals that season 10 is really crucial

Bigg Boss Season 10 starts airing tonight on Colors. The show has been an addiction for the audience over the years. With celebrity hosts...