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Tanishq Diwali campaign appeals gifting gold this season

With the festive season knocking the door, Tanishq has launched a new campaign luring Indian consumers to give the gift of gold this festive...

How Amazon India is making sure the success of Amazon Prime...

E commerce companies in India are on a brawl when it comes to advertising. With the sector promising an unmatched growth over the years...

Flipkart launches the Big Billion Day Campaign 2016

Ad wars are on amongst the e-commerce biggies in India before the festive season. Same as last year, this year too Flipkart, Amazon and...

Nescafe and RED FM create a heartwarming ad to Stay Started

Nestle India has introduced a brand new co branded ad for the first time with RED FM with a message of not giving up...

Can AR games like Pokemon Go be the next big thing...

The recent rage the augmented reality game Pokemon Go has generated has broken many records. On a daily basis the app is being used twice...

Paper Boat drinks kickstart a ‘hopeful’ 2016 – Hum Honge Kaamyab...

Narayana Murthy backed Paper Boat is giving traditional Indian beverages a makeover by their amazing campaigns. Everything around Paper Boat be it their TVC,...

O Bhaisaab : Sunday Flea Market Campaign by Shopclues

The late entrant into the e-commerce space, Shopclues, is cutting the clutter with its humorous, catchy and highly engaging ads for its various online...

Kan Khajura Tesan – Classic example of fighting Rural Marketing challenges

'Missed call lagao, muft manoranjan pao' is the tagline of HUL's eight-month-old Kan Khajura Tesan (or KKT), an on-demand, entertainment channel on the mobile...

Airtel’s latest Ice Cream Truck Ad hits the emotional chord of...

As gradually revenue figures of telecom operators are moving towards becoming data dominated, Airtel rolls out its new campaign, the latest Ice Cream Truck...

Marketing Disaster : Pepsi-Cola’s “Number Fever” Fiasco, Feb – May 1992

In a bid to revive their fortunes in South East Asia where Coca-Cola were outselling them by a huge distance (75% to 17% market...