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Brand differentiation using service promise – Ford and Samsung Example

Brand differentiation is one of the key parameters to brainstorm in the life of a brand manager. The brand ethos of he product flow...

Interbrand announces the Best Global Brands 2016

If you are reading this, we assume that you have some interest in the field of Marketing and Brands. Recently, Interbrand has released Interbrand...

Why Coca Cola dropped Salman Khan from Thums Up?

Coca Cola India has recently confirmed that the company has not renewed superstar Salman Khan's contract for their brand Thums Up. This move comes...

The 7 Branding Approaches & Their School of Thoughts

Branding is the in thing across industries. Organizations are spending millions planning and implementing brand activities. Every now and then new research is being...

Building Brand Equity (Philip Kotler Summary)

Marketers aim at building a consistent image of the brand across all touch point of the consumer. The touch points may or may not...

Nescafe and RED FM create a heartwarming ad to Stay Started

Nestle India has introduced a brand new co branded ad for the first time with RED FM with a message of not giving up...