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Kapferer Brand Identity Prism – Concept & Examples

In order to become a brand with loyal following or how Kapferer says 'passion brand' or 'love marks', brands should not be just a...

SAB TV New Brand Identity Talks Only Comedy

Sony's SAB TV has gained a following of its own through the years of its existence in India. The channel not only carved a...

Brand differentiation using service promise – Ford and Samsung Example

Brand differentiation is one of the key parameters to brainstorm in the life of a brand manager. The brand ethos of he product flow...

Interbrand announces the Best Global Brands 2016

If you are reading this, we assume that you have some interest in the field of Marketing and Brands. Recently, Interbrand has released Interbrand...

Why Coca Cola dropped Salman Khan from Thums Up?

Coca Cola India has recently confirmed that the company has not renewed superstar Salman Khan's contract for their brand Thums Up. This move comes...

The 7 Branding Approaches & Their School of Thoughts

Branding is the in thing across industries. Organizations are spending millions planning and implementing brand activities. Every now and then new research is being...

Building Brand Equity (Philip Kotler Summary)

Marketers aim at building a consistent image of the brand across all touch point of the consumer. The touch points may or may not...

Nescafe and RED FM create a heartwarming ad to Stay Started

Nestle India has introduced a brand new co branded ad for the first time with RED FM with a message of not giving up...

Brand Equity Models (Philip Kotler Summary)

Many research agencies have developed their own brand equity models that are executed in partnership with end-user researchers. However, Phliip Kotler talks about the...

Brand Resonance Pyramid (Philip Kotler Summary)

Brand Resonance Pyramid (Philip Kotler Summary) The brand resonance model also views brand building as an ascending, sequential series of steps, from bottom to top....