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Effect of Jio on Indian Telecom Industry Landscape

Last 12 months have been challenging times for the Indian Telecom Industry as the launch of Jio has disrupted the existing telecom landscape in...

SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines

SpiceJet Case Study SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...

Loan Waiver Not a Solution to India’s Agriculture Problem

The deaths of five farmers in Madhya Pradesh has brought India's Agriculture Problem once again to the editors desk across all forms of media....

TV Viewership in India – March 2017 – BARC Broadcast India...

Amidst the fan fare created around digital media reach coupled with Digital India movement, BARC released some interesting TV Viewership Numbers in India. The...

Disadvantages of GST Implementation in India

Updated: 3rd July 2017 The Indian parliament rolled out the Goods & Services Tax (GST) in India from July 2017. Undoubtedly this move is historic...

GD Topic : Should Indian Government Implement GST (Goods & Services...

Updated: 3rd July 2017 Background of GST (Goods and Services Tax) GST was proposed in the Indian Parliament 17 years ago and has finally been implemented...

Product Strategies for Rural Market – Indian Perspective

Product Strategies for Rural Market – Indian Perspective A prime need for any firm to emerge as a strong player in the rural market is...

MBA Fresher Hiring to boost in 2015 – What B-Schools students...

A steady growth in hiring of MBA graduates is expected in 2015. Thanks to a forward-looking government at the centre and the majority support...

Why is everyone going gaga over Raghuram Rajan ?

Raguram Rajan has taken over from Subbaro as the Governer of the Reserve Bank fo India. But did you know why is India going...

Someone asked a marketer whether he is a proud Indian…

Finally its India's 67th independence day and unlike many individuals in office who see it as just another holiday, I see it as an...