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Product Strategies for Rural Market – Indian Perspective

Product Strategies for Rural Market – Indian Perspective A prime need for any firm to emerge as a strong player in the rural market is...

MBA Fresher Hiring to boost in 2015 – What B-Schools students...

A steady growth in hiring of MBA graduates is expected in 2015. Thanks to a forward-looking government at the centre and the majority support...

Why is everyone going gaga over Raghuram Rajan ?

Raguram Rajan has taken over from Subbaro as the Governer of the Reserve Bank fo India. But did you know why is India going...

Someone asked a marketer whether he is a proud Indian…

Finally its India's 67th independence day and unlike many individuals in office who see it as just another holiday, I see it as an...

Kingfisher Airlines: The Core Issue

What's wrong with Kingfisher Airlines (KFA)? Over the last few days KFA has cancelled large number flights across various sectors, including the marquee Delhi-Mumbai route....

India’s Biggest Scam – 2G Telecom Spectrum Scam – The Story...

Estimates have varied from R1,76,000 crore to zero loss. The 2G telecom spectrum scam is arguably the most high-profile corruption case in Indian history ­...