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Kapferer Brand Identity Prism – Concept & Examples

In order to become a brand with loyal following or how Kapferer says 'passion brand' or 'love marks', brands should not be just a...

Effective Communication Strategy in Rural Marketing – Indian Perspective

There are different aspects to effective communication strategy in rural marketing which includes not only the communication message but also the language, media used,...

The 7 Branding Approaches & Their School of Thoughts

Branding is the in thing across industries. Organizations are spending millions planning and implementing brand activities. Every now and then new research is being...

Extended Marketing Mix – 7 Ps of Marketing by Booms and...

The Traditional Marketing Mix model was primarily directed and useful for tangible products. With time, as it became difficult to distinguish between products and...

Traditional Marketing Mix – The 4 Ps of Marketing

What is the Traditional Marketing Mix ? The Traditional Marketing Mix model (also known as the 4 P's) can be used by marketers as a...

Brand Equity Models (Philip Kotler Summary)

Many research agencies have developed their own brand equity models that are executed in partnership with end-user researchers. However, Phliip Kotler talks about the...