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Kapferer Brand Identity Prism – Concept & Examples

In order to become a brand with loyal following or how Kapferer says 'passion brand' or 'love marks', brands should not be just a...

SAB TV New Brand Identity Talks Only Comedy

Sony's SAB TV has gained a following of its own through the years of its existence in India. The channel not only carved a...

Brand differentiation using service promise – Ford and Samsung Example

Brand differentiation is one of the key parameters to brainstorm in the life of a brand manager. The brand ethos of he product flow...

Why Coca Cola dropped Salman Khan from Thums Up?

Coca Cola India has recently confirmed that the company has not renewed superstar Salman Khan's contract for their brand Thums Up. This move comes...

Effective Communication Strategy in Rural Marketing – Indian Perspective

There are different aspects to effective communication strategy in rural marketing which includes not only the communication message but also the language, media used,...

Tanishq Diwali campaign appeals gifting gold this season

With the festive season knocking the door, Tanishq has launched a new campaign luring Indian consumers to give the gift of gold this festive...