Tags Marketing Management

Tag: Marketing Management

Extended Marketing Mix – 7 Ps of Marketing by Booms and...

The Traditional Marketing Mix model was primarily directed and useful for tangible products. With time, as it became difficult to distinguish between products and...

Traditional Marketing Mix – The 4 Ps of Marketing

What is the Traditional Marketing Mix ? The Traditional Marketing Mix model (also known as the 4 P's) can be used by marketers as a...

Yahoo’s New Boring Logo Design: Classic Result of Micromanaging

Yahoo’s announcement of a new brand logo may be the biggest non-news story of the recent past. After teasing the marketing community for months,...

Marketing Disaster : Pepsi-Cola’s “Number Fever” Fiasco, Feb – May 1992

In a bid to revive their fortunes in South East Asia where Coca-Cola were outselling them by a huge distance (75% to 17% market...

TV Commercial : Tanishq Solitaires Ad (Nov 2012) – Because there...

http://www.youtube.com/watch?v=SHpnVaUatf8 Agency: Lowe Lintas Client: Tanishq Creative:  Arun Iyer, Rajesh Ramaswamy, Ujjwal Kabra, Prasad Baggi, Indrasish Mukherjee and Adarsh Atal. Business: Sudhir Rajasekharan, Pritish Wesley , Asha AP Planning:...

IDEA CELLULAR TVC – THE HONEY BUNNY SONG – LYRICS AND...

http://www.youtube.com/watch?v=8HxMymQAVJs Dont know what Idea’s Marketing Team is upto this time but the song “You’re my Honey Bunny” is just AWESOME !! and it gets...