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GD Topic : Should Indian Government Implement GST (Goods & Services...

Updated: 3rd July 2017 Background of GST (Goods and Services Tax) GST was proposed in the Indian Parliament 17 years ago and has finally been implemented...

Product Strategies for Rural Market – Indian Perspective

Product Strategies for Rural Market – Indian Perspective A prime need for any firm to emerge as a strong player in the rural market is...

Marketing Examples of the Decoy Effect

We talked about the Decoy Effect and how Marketing Managers use it to mould consumer mindset the way they want in a previous post...

What is Decoy Effect? Explanation with Example

What is Decoy Effect? Explanation with Example The decoy effect, popularly known as the asymmetrical dominance effect with economists, is a phenomenon where people tend...