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Effect of Jio on Indian Telecom Industry Landscape

Last 12 months have been challenging times for the Indian Telecom Industry as the launch of Jio has disrupted the existing telecom landscape in...

The Republic of Din – Republic TV hits small screen

The cacophony king, the logic assailant, the treble raiser trailblazer, our sanctimonious saint of South Bombay is back ! Last week, the Arnab shaped...

How Amazon India is making sure the success of Amazon Prime...

E commerce companies in India are on a brawl when it comes to advertising. With the sector promising an unmatched growth over the years...

Distribution Strategies for Rural Market – Indian Perspective

Distribution Strategies for Rural Market – Indian Perspective In our last post we talked about Product Strategies one can adopt while managing business in the...

Product Strategies for Rural Market – Indian Perspective

Product Strategies for Rural Market – Indian Perspective A prime need for any firm to emerge as a strong player in the rural market is...

Marketing Examples of the Decoy Effect

We talked about the Decoy Effect and how Marketing Managers use it to mould consumer mindset the way they want in a previous post...

What is Decoy Effect? Explanation with Example

What is Decoy Effect? Explanation with Example The decoy effect, popularly known as the asymmetrical dominance effect with economists, is a phenomenon where people tend...