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Variations of Product Life Cycle (PLC)
There could be various variations of product life cycle with a slight deviation from the ideal curve. Here we discuss the most common variations along with special cases of style, fashion and fad.
Campaigns
Marketing
SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines
SpiceJet Case Study
SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...
Brand
Bigg Boss TRP reveals that season 10 is really crucial
Bigg Boss Season 10 starts airing tonight on Colors. The show has been an addiction for the audience over the years. With celebrity hosts...