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Variations of Product Life Cycle (PLC)

Variations of Product Life Cycle (PLC)

There could be various variations of product life cycle with a slight deviation from the ideal curve. Here we discuss the most common variations along with special cases of style, fashion and fad.

Campaigns

Marketing

SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines

SpiceJet Case Study SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...

Brand

video

Bigg Boss TRP reveals that season 10 is really crucial

Bigg Boss Season 10 starts airing tonight on Colors. The show has been an addiction for the audience over the years. With celebrity hosts...