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Indian Retail Market Size – Organised Vs Unorganised
Indian Retail Market Size has been super lucrative for brands across the globe. At $700 billion the India retail market is under penetrated by...
Campaigns
Marketing
SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines
SpiceJet Case Study
SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...
Brand
Defining Brand Equity (Philip Kotler Summary)
Brand equity is the added value endowed on products and services. It may be reflected in the way consumers think, feel, and act with...