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Amazon and Flipkart Festive Season Sale 2018

Amazon and Flipkart clash over India’s ‘budget’ sensitive consumer

It's that time of the year which both consumers and companies eagerly wait for. This quarter - October, November, December contributes to a majority...

Campaigns

Marketing

SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines

SpiceJet Case Study SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...

Brand

Building Brand Equity (Philip Kotler Summary)

Marketers aim at building a consistent image of the brand across all touch point of the consumer. The touch points may or may not...