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New TRAI DTH rules might only bring a paradox of choice

TRAI has recently directed DTH operators to comply with a new set of rules and regulations across all their existing consumers aiming to bring...

Campaigns

Marketing

SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines

SpiceJet Case Study SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...

Brand

The 7 Branding Approaches & Their School of Thoughts

Branding is the in thing across industries. Organizations are spending millions planning and implementing brand activities. Every now and then new research is being...