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Brand Wars – Havells Vs RR Kabel 2018

Brand Wars and Ambush Marketing are nothing new in the advertising space and almost all of us have witnessed the Mercedes Vs BMW, Audi OOH...



SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines

SpiceJet Case Study SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...


The 7 Branding Approaches & Their School of Thoughts

Branding is the in thing across industries. Organizations are spending millions planning and implementing brand activities. Every now and then new research is being...