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New TRAI DTH rules might only bring a paradox of choice

Arpit Srivastava -
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TRAI has recently directed DTH operators to comply with a new set of rules and regulations across all their existing consumers aiming to bring...
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Ariel goes deeper in the household with Share The Load Campaign

Amazon and Flipkart Festive Season Sale 2018

Amazon and Flipkart clash over India’s ‘budget’ sensitive consumer

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Brand Wars – Havells Vs RR Kabel 2018

FIFA World Cup Football Viewership in India

FIFA World Cup Football Viewership in India Vs Cricket

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SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines

Arpit Srivastava -
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SpiceJet Case Study SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...
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Disadvantages of GST Implementation in India

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GD Topic : Should Indian Government Implement GST (Goods & Services...

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Why Coca Cola dropped Salman Khan from Thums Up?

Arpit Srivastava -
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Coca Cola India has recently confirmed that the company has not renewed superstar Salman Khan's contract for their brand Thums Up. This move comes...
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Brand Resonance Pyramid (Philip Kotler Summary)

The 7 Branding Approaches & Their School of Thoughts

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