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Amazon and Flipkart Festive Season Sale 2018

Amazon and Flipkart clash over India’s ‘budget’ sensitive consumer

It's that time of the year which both consumers and companies eagerly wait for. This quarter - October, November, December contributes to a majority...



SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines

SpiceJet Case Study SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...


Aaker Model of Brand Equity

Aaker Model – Defining Brand Identity (Philip Kotler Summary)

  Aaker Model of Brand Equity views brand equity as a set of five categories of brand assets and liabilities linked to a brand that...