COVID-19 has led to the slashing of marketing budgets across industries. Many traditional media advertisers are now going digital and the ones who were...
Brand Revitalization refers to the set of activities a brand undertakes to stay relevant in changing the environment. As a process of Brand Revitalization, these changes might be only restating the brand promise with more clarity OR by taking a completely new positioning altogether.
The Hamara Bajaj Ad is one of the most iconic ads in Indian advertising. The ad was released in 1989. The song of the track is still as catchy as it was in 1989. Courtesy: Bajaj Auto
A lot of marketing professionals are thinking to upgrade their skill sets are constantly looking to get themselves trained in the much-celebrated field of digital marketing. Keeping the hullabaloo around digital marketing aside, Let’s look at if these courses are worth the effort. Are digital marketing courses worth?
Few industries are witnessing a sudden jump in consumption amid Coronavirus outbreak.
Let's look at services that are already witnessing an increase in consumption patterns and might continue for some time.
India is witnessing a period of increasing penetration of sports other than cricket, thanks to a better performance of Indian teams and athletes in various...
Brand Revitalization refers to the set of activities a brand undertakes to stay relevant in changing the environment. As a process of Brand Revitalization, these changes might be only restating the brand promise with more clarity OR by taking a completely new positioning altogether.
Few industries are witnessing a sudden jump in consumption amid Coronavirus outbreak.
Let's look at services that are already witnessing an increase in consumption patterns and might continue for some time.
Over the last 5 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and...
Recently, Netflix India released a report on how India is consuming OTT content on their platform while they released Netflix India's Most Popular Shows...
There could be various variations of product life cycle with a slight deviation from the ideal curve. Here we discuss the most common variations along with special cases of style, fashion and fad.
Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad. Ariel Share the Load Campaign was started...
It's that time of the year which both consumers and companies eagerly wait for. This quarter - October, November, December contributes to a majority...
India is witnessing a period of increasing penetration of sports other than cricket, thanks to a better performance of Indian teams and athletes in various...
