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New TRAI DTH rules might only bring a paradox of choice

TRAI has recently directed DTH operators to comply with a new set of rules and regulations across all their existing consumers aiming to bring...

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Marketing

SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines

SpiceJet Case Study SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...

Brand

Brand Equity Models (Philip Kotler Summary)

Many research agencies have developed their own brand equity models that are executed in partnership with end-user researchers. However, Phliip Kotler talks about the...