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Amazon and Flipkart clash over India’s ‘budget’ sensitive consumer
It's that time of the year which both consumers and companies eagerly wait for. This quarter - October, November, December contributes to a majority...
Campaigns
Marketing
SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines
SpiceJet Case Study
SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...
Brand
What is CPRP in Advertising and Media Planning ?
Media Planning is a wide area of study largely of which is untouched at any B-School or any training program. A whole world of...