Latest Posts

New TRAI DTH rules might only bring a paradox of choice

Arpit Srivastava -
0
TRAI has recently directed DTH operators to comply with a new set of rules and regulations across all their existing consumers aiming to bring...
video

Ariel goes deeper in the household with Share The Load Campaign

Amazon and Flipkart Festive Season Sale 2018

Amazon and Flipkart clash over India’s ‘budget’ sensitive consumer

Brand-Wars-Ambush-Marketing-Havells-Vs-RR-Kabel

Brand Wars – Havells Vs RR Kabel 2018

FIFA World Cup Football Viewership in India

FIFA World Cup Football Viewership in India Vs Cricket

Campaigns

Marketing

SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines

Arpit Srivastava -
0
SpiceJet Case Study SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...
Marketing Lessons Featured Image

Disadvantages of GST Implementation in India

Marketing Lessons Featured Image

GD Topic : Should Indian Government Implement GST (Goods & Services...

Brand

Brand-Wars-Ambush-Marketing-Havells-Vs-RR-Kabel

Brand Wars – Havells Vs RR Kabel 2018

Arpit Srivastava -
0
Brand Wars and Ambush Marketing are nothing new in the advertising space and almost all of us have witnessed the Mercedes Vs BMW, Audi OOH...
sab-tv-new-brand-identityvideo

SAB TV New Brand Identity Talks Only Comedy

Kapferer Brand Identity Prism

Kapferer Brand Identity Prism – Concept & Examples

Categories

Explore

Advertising Amazon Awards Big Billion Day Books Brand Failures Branding College Consumer Behaviour CTC Digital Marketing eCommerce Economics of Marketing Flipkart FMCG GDPI Group Discussion GST Indian Economy Insights International Marketing Internet Interviews Leisure Lowe Lintas Management Models Marketing Communications Marketing Failure Marketing Management Marketing Metrics Marketing Myopia Media Planning Mobile Industry Mobile Marketing OTT Philip Kotler Positioning Pricing Product Placement Product Planning Reading Retail Strategic Planning Telecom TV Commercials
© All rights reserved with Arpit Srivastava