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New TRAI DTH rules might only bring a paradox of choice

TRAI has recently directed DTH operators to comply with a new set of rules and regulations across all their existing consumers aiming to bring...

Campaigns

Marketing

SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines

SpiceJet Case Study SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...

Brand

Building Brand Equity (Philip Kotler Summary)

Marketers aim at building a consistent image of the brand across all touch point of the consumer. The touch points may or may not...