Latest Posts
Amazon and Flipkart clash over India’s ‘budget’ sensitive consumer
It's that time of the year which both consumers and companies eagerly wait for. This quarter - October, November, December contributes to a majority...
Campaigns
Marketing
SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines
SpiceJet Case Study
SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...
Brand
Aaker Model – Defining Brand Identity (Philip Kotler Summary)
Aaker Model of Brand Equity views brand equity as a set of five categories of brand assets and liabilities linked to a brand that...
