Latest

What is Brand Revitalization? (Philip Kotler Summary with Examples)

Brand Revitalization refers to the set of activities a brand undertakes to stay relevant in changing the environment. As a process of Brand Revitalization, these changes might be only restating the brand promise with more clarity OR by taking a completely new positioning altogether.

What is Brand Reinforcement? (Philip Kotler Summary with Examples)

Brands are one of the most important assets for any organization. Brands tend to stay with the organization, longer than products and steer the...

Covid-19 Lockdown in India – A Double Edge Sword For E-Commerce

The Covid-19 outbreak has brought the world to a standstill and India is no different. With a 21 day lockdown in the country, people...

Best Indian Ads – Hamara Bajaj Advertisement (1989)

The Hamara Bajaj Ad is one of the most iconic ads in Indian advertising. The ad was released in 1989. The song of the track is still as catchy as it was in 1989. Courtesy: Bajaj Auto

Are Digital Marketing Courses Worth ?

A lot of marketing professionals are thinking to upgrade their skill sets are constantly looking to get themselves trained in the much-celebrated field of digital marketing. Keeping the hullabaloo around digital marketing aside, Let’s look at if these courses are worth the effort. Are digital marketing courses worth?

Which companies might see increasing consumption in Coronavirus Outbreak?

Few industries are witnessing a sudden jump in consumption amid Coronavirus outbreak. Let's look at services that are already witnessing an increase in consumption patterns and might continue for some time.

Stay Connected

22,756FansLike
626FollowersFollow
906FollowersFollow

CATEGORIES

Philip Kotler Summaries

4 Strategies on How to Choose a Brand Name (Philip Kotler Summary with Examples)

Devising a Branding Strategy: How to Choose a Brand Name One of the most important branding decisions while devising a branding strategy is how to...

Devising a Branding Strategy (Philip Kotler Summary)

While devising a branding strategy, a firm may choose to pick existing brand elements common to other products or line of business or may...

What is Brand Revitalization? (Philip Kotler Summary with Examples)

Brand Revitalization refers to the set of activities a brand undertakes to stay relevant in changing the environment. As a process of Brand Revitalization, these changes might be only restating the brand promise with more clarity OR by taking a completely new positioning altogether.

What is Brand Reinforcement? (Philip Kotler Summary with Examples)

Brands are one of the most important assets for any organization. Brands tend to stay with the organization, longer than products and steer the...

MORE ARTICLES

Which companies might see increasing consumption in Coronavirus Outbreak?

Few industries are witnessing a sudden jump in consumption amid Coronavirus outbreak. Let's look at services that are already witnessing an increase in consumption patterns and might continue for some time.

Ariel urges men to share laundry as 71% women sleep less

Over the last 5 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and...

Netflix India’s most popular shows in 2019

Recently, Netflix India released a report on how India is consuming OTT content on their platform while they released Netflix India's Most Popular Shows...

Variations of Product Life Cycle (PLC)

There could be various variations of product life cycle with a slight deviation from the ideal curve. Here we discuss the most common variations along with special cases of style, fashion and fad.

New TRAI DTH rules might only bring a paradox of choice

TRAI has recently directed DTH operators to comply with a new set of rules and regulations across all their existing consumers aiming to bring...

Ariel goes deeper in the household with Share The Load Campaign

Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad. Ariel Share the Load Campaign was started...

Amazon and Flipkart clash over India’s ‘budget’ sensitive consumer

It's that time of the year which both consumers and companies eagerly wait for. This quarter - October, November, December contributes to a majority...

Brand Wars – Havells Vs RR Kabel 2018

Brand Wars and Ambush Marketing are nothing new in the advertising space and almost all of us have witnessed the Mercedes Vs BMW, Audi OOH...

FIFA World Cup Football Viewership in India Vs Cricket

India is witnessing a period of increasing penetration of sports other than cricket, thanks to a better performance of Indian teams and athletes in various...

Indian Retail Market Size – Organised Vs Unorganised

Indian Retail Market Size has been super lucrative for brands across the globe. At $700 billion the India retail market is under penetrated by...