Marketing In News
Effect of Jio on Indian Telecom Industry Landscape
Last 12 months have been challenging times for the Indian Telecom Industry as the launch of Jio has disrupted the existing telecom landscape in...
Marketing Management
SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines
SpiceJet Case Study
SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...
Brand Management
Defining Brand Equity (Philip Kotler Summary)
Brand equity is the added value endowed on products and services. It may be reflected in the way consumers think, feel, and act with...
LATEST ARTICLES
YouTube Music in India – Hit or Flop ?
YouTube Music in India
One of the biggest competition of all music streaming apps has finally arrived. Google is diversifying YouTube exclusively for Music under...
Mobile Market Share in India – Dec 2017
India is one of the hottest mobile markets across the globe. A new brand makes an entry into the Indian subcontinent almost every month....
Essentials of an MBA
Master of Business Administration (MBA) is a professional course which helps in carving and giving the perfect figure in terms of development or improvement...
Factors Affecting TV Viewership in India
We have spoken about TV Viewership in India in an earlier article. In this article we will look at the factors which affect TV...
Effect of Jio on Indian Telecom Industry Landscape
Last 12 months have been challenging times for the Indian Telecom Industry as the launch of Jio has disrupted the existing telecom landscape in...
OTT Original Content Takes Center Stage As Apple, Google & Facebook Gear Up
'Content is King' is probably the most cliche phrase you might have come across on the internet. With mobility of screen and OTT (Over-The-Top),...
Paper Boat Rakshabandhan Ad is Unique in its Own Way
Paper Boat is a unique brand when it comes to beverages. Hector Beverages have managed to pull off a brand full of nostalgia right...
The Scope of International Marketing
International Marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services...
How to Find Long Tail Keywords – Tools & Techniques
It is possible that you are hitting all the right chords with your SEO strategy by targeting the most searched keywords in your areas....
Britannia Aims At Premium Biscuits Market with New TVC Campaign
Britannia Targets Premium Biscuits Market
FMCG major Britannia has gone full blown targeting the Premium Biscuits Market with a new TVC targeting the evolving Indian...