Latest Posts
Amazon and Flipkart clash over India’s ‘budget’ sensitive consumer
It's that time of the year which both consumers and companies eagerly wait for. This quarter - October, November, December contributes to a majority...
Campaigns
Marketing
SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines
SpiceJet Case Study
SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...
Brand
Building Brand Equity (Philip Kotler Summary)
Marketers aim at building a consistent image of the brand across all touch point of the consumer. The touch points may or may not...
