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India Retail Market Size 2018 - Organised Vs Unorganised

Indian Retail Market Size – Organised Vs Unorganised

Indian Retail Market Size has been super lucrative for brands across the globe. At $700 billion the India retail market is under penetrated by...

Campaigns

Marketing

SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines

SpiceJet Case Study SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...

Brand

Aaker Model of Brand Equity

Aaker Model – Defining Brand Identity (Philip Kotler Summary)

  Aaker Model of Brand Equity views brand equity as a set of five categories of brand assets and liabilities linked to a brand that...