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Yearly Archives: 2011

Facebook Timeline: 8 things to know

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Social networking site Facebook's latest service Timeline has been globally rolled out. The company said Timeline had so far been available only to a...

Rahul Dravid's speech at the Bradman Oration in Canberra

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Thank you for inviting me to deliver the Bradman Oration; the respect and the regard that came with the invitation to speak tonight, is...

Eight lessons marketing professionals can learn from Kolaveri

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The digital world has so disrupted the business models of newspapers, radio, television, music and even Hollywood that the yin and yang of mass...

India tops retail theft study for 5th year

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Indian retailers reported the highest loss of stocks to theft in the world for the fifth year in a row in 2011, with about...

Building Customer Satisfaction (Philip Kotler Summary)

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For long term sustainability, business entities need to build customer satisfaction.Customer satisfaction involves: - Customer creation. - Customer maintenance/ Retention. Customer Creation: Q: How can a business...
Suit Up MBA

What does CTC (Cost to Company) salary figure means in India ?

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Salaries are quoted in terms of CTC in India (or cost to the company). CTC is nothing but the cost that the company incurs...

Why Android and iPhone won't go down like BlackBerry…

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It would be technically impossible for all Android phones or iPhones to experience a global four-day outage like the one BlackBerry recently. Why? The answer is...

Five Must-Reads for Tackling Complex Problems

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What is a must-read book? For me, it's a book that explores, in a compelling way, a must-know idea — one that altered my...

I am crazy and I am loving it….

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Early this month, the UK Daily Telegraph ran a strange story that went like this: “Domino’s Pizza has announced plans to conquer the final...

Indian Household Consumption Pattern – Indicus Analytics

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The heterogeneity that characterizes the modern Indian consumer has created a maze that marketers would like to unravel in order to target their products...