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Monthly Archives: October 2011

India tops retail theft study for 5th year

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Indian retailers reported the highest loss of stocks to theft in the world for the fifth year in a row in 2011, with about...

Building Customer Satisfaction (Philip Kotler Summary)

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For long term sustainability, business entities need to build customer satisfaction.Customer satisfaction involves: - Customer creation. - Customer maintenance/ Retention. Customer Creation: Q: How can a business...
Suit Up MBA

What does CTC (Cost to Company) salary figure means in India ?

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Salaries are quoted in terms of CTC in India (or cost to the company). CTC is nothing but the cost that the company incurs...

Why Android and iPhone won't go down like BlackBerry…

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It would be technically impossible for all Android phones or iPhones to experience a global four-day outage like the one BlackBerry recently. Why? The answer is...

Five Must-Reads for Tackling Complex Problems

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What is a must-read book? For me, it's a book that explores, in a compelling way, a must-know idea — one that altered my...

I am crazy and I am loving it….

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Early this month, the UK Daily Telegraph ran a strange story that went like this: “Domino’s Pizza has announced plans to conquer the final...

Indian Household Consumption Pattern – Indicus Analytics

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The heterogeneity that characterizes the modern Indian consumer has created a maze that marketers would like to unravel in order to target their products...

Unknown Facts about Steve Jobs

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For all of his years in the spotlight at the helm of Apple, Steve Jobs in many ways remains an inscrutable figure — even...
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Company Orientation Towards Market Place (Philip Kotler Summary)

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Companies activities to address the market affects-  organization, customers, society. Interest of each group may be different and in conflict to each other. Q: What weightage...

Top Advertising Companies of India

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Advertising is a big business in this era in India. Indian Advertising industry has witnessed a prominent globalisation. With the inception of various divisions,the...