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Yearly Archives: 2012

Changing the Electric Bulb – The Engineer's Way

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How many first year engineering students does it take to change a light bulb? None. That's a second year subject. How many second year engineering students...

Play it One More Time, Sachin !

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Dear Sachin, How are you doing ? ( This is awkward) Let me first introduce myself. I am a reserved, reluctant sort of character - generally...

TV Commercial : Tanishq Solitaires Ad (Nov 2012) – Because there is only one...

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http://www.youtube.com/watch?v=SHpnVaUatf8 Agency: Lowe Lintas Client: Tanishq Creative:  Arun Iyer, Rajesh Ramaswamy, Ujjwal Kabra, Prasad Baggi, Indrasish Mukherjee and Adarsh Atal. Business: Sudhir Rajasekharan, Pritish Wesley , Asha AP Planning:...

Idea Cellular TVC – The Honey Bunny Song – Example of Confused Positioning

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https://www.youtube.com/watch?v=5aaPMBXKQLI Recently I came across a new approach by Idea Cellular in their advertisements which made me think about routes telecom service providers are following...

IDEA CELLULAR TVC – THE HONEY BUNNY SONG – LYRICS AND VIDEO

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http://www.youtube.com/watch?v=8HxMymQAVJs Dont know what Idea’s Marketing Team is upto this time but the song “You’re my Honey Bunny” is just AWESOME !! and it gets...

Cadbury Celebrations Ad – Diwali 2012

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http://www.youtube.com/watch?v=8C7XNMpwBr4 Target Geo : India Like the entire series of Cadbury ads this ad too moves you for a second and connects to you especially you...

Idea TVC – Diwali 2012

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http://www.youtube.com/watch?v=DN-NuPsGQXI

New Nescafe Ad Jingle 2012

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http://www.youtube.com/watch?v=JjTyhrCjk_g Aired in India for Nescafe. "The Morning Song" by Shankar Ehsaan Loy (The Morning Band)

Personal Factors Effecting Consumer Behaviour (Philip Kotler Summary)

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PERSONAL FACTORS EFFECTING CONSUMER BEHAVIOUR : Age/Life cycle stage. Occupation. Economic circumstances. Life style. Personality/ Self concept. Age/ Life Cycle Stage: Buyer’s choice in many products related to age & family life...

India's Top 100 Most Trusted Brands 2012

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The Brand Equity Most Trusted Brands survey identifies brands that have won that most special attribute — the consumer's trust. Here is a look at the...