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Monthly Archives: February 2012

Kingfisher Airlines: The Core Issue

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What's wrong with Kingfisher Airlines (KFA)? Over the last few days KFA has cancelled large number flights across various sectors, including the marquee Delhi-Mumbai route....

Corporate Strategic Planning – Overview (Philip Kotler Summary)

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CORPORATE STRATEGIC PLANNING: ( Corporate/ Divisional). Activities to be undertaken - Define corporate mission. - Establishing SBU’s. - Assigning resources to each SBU. - Planning new business.   Defining Corporate Mission: -         ...

Arthur D. Little Model for Nature of High Performing Business (Philip Kotler Summary)

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Model proposed by Arthur D. Little (consulting firm). Four key success factors – Stakeholders - Processes - Resources - Organization “Set strategies to satisfy key stakeholders by improving critical...

Market Oriented Strategic Planning (Philip Kotler Summary)

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Market oriented strategic planning is the managerial process of developing & maintaining a viable fit between an organization objectives/ skills/ resources and its changing...

Communicating With You – Co-Creating Advertisements

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Consumers are actively co-creating advertising ideas for brands on invitation. Is this creating genuine consumer connect for the brands? Many brands are inviting consumers to...

India's Biggest Scam – 2G Telecom Spectrum Scam – The Story So Far

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Estimates have varied from R1,76,000 crore to zero loss. The 2G telecom spectrum scam is arguably the most high-profile corruption case in Indian history ­...

Top 10 Management Bestsellers (2011) in India

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Below are the Rankings - The Serial Numbers Indicate the Ranks (Source : Crosswords) : Steve Jobs : The Exclusive Biography; By : Walter Issacson...