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Monthly Archives: November 2012

Cadbury Celebrations Ad – Diwali 2012

http://www.youtube.com/watch?v=8C7XNMpwBr4 Target Geo : India Like the entire series of Cadbury ads this ad too moves you for a second and connects to you especially you...

Idea TVC – Diwali 2012


New Nescafe Ad Jingle 2012

http://www.youtube.com/watch?v=JjTyhrCjk_g Aired in India for Nescafe. "The Morning Song" by Shankar Ehsaan Loy (The Morning Band)

Personal Factors Effecting Consumer Behaviour (Philip Kotler Summary)

PERSONAL FACTORS EFFECTING CONSUMER BEHAVIOUR : Age/Life cycle stage. Occupation. Economic circumstances. Life style. Personality/ Self concept. Age/ Life Cycle Stage: Buyer’s choice in many products related to age & family life...

India's Top 100 Most Trusted Brands 2012

The Brand Equity Most Trusted Brands survey identifies brands that have won that most special attribute — the consumer's trust. Here is a look at the...

Review : Jhumroo OR Zangoora. Which is better at Kingdom of Dreams, Gurgaon ?

Kingdom of Dreams (KOD) is one of the biggest and undoubtedly the best live entertainment place in NCR, India. Located in the suburbs of...

Social Factors Influencing Consumer Behaviour (Philip Kotler Summary)

Social Factors are made up of : Reference groups Family Roles/ Status Reference Groups: -          A person’s reference group consist of all the groups that have a direct/ indirect...