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Yearly Archives: 2013

15 Must Know Facts about Twitter

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Twitter, which on Thursday revealed its plans to go public, came to life on March 21, 2006 when co-founder Jack Dorsey's account (@jack) automatically...

5 hidden costs in your CTC

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Campus placement is fashionable today. Students feel very proud and happy to share with others about their pay package. They think higher the pay...

Who is Steve Ballmer??

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Biographical information on Steve Ballmer Microsoft's CEO Steve Ballmer will retire within the next year. Ballmer has worked at the company for the past 33...

AR Rahman on his latest project, dropping out, Islam and what not…

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In a rare interview, the Mozart of Madras talks about dropping out of school, struggling to make it big and life after fame. Here...

Yahoo's New Boring Logo Design: Classic Result of Micromanaging

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Yahoo’s announcement of a new brand logo may be the biggest non-news story of the recent past. After teasing the marketing community for months,...

Why is everyone going gaga over Raghuram Rajan ?

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Raguram Rajan has taken over from Subbaro as the Governer of the Reserve Bank fo India. But did you know why is India going...

Is Smartwatch the next smart gadget??

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Will the smartwatch usher in a new digital revolution Is the smartphone, the rage of a generation of digiratis, on its way out? The death...

India Mobile Landscape Study 2013

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India Mobile Landscape study finds that there are 14.32 crore internet users in country. There are 55.48 crore actual mobile users in the country and...

Someone asked a marketer whether he is a proud Indian…

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Finally its India's 67th independence day and unlike many individuals in office who see it as just another holiday, I see it as an...

Marketing Disaster : Pepsi-Cola’s "Number Fever" Fiasco, Feb – May 1992

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In a bid to revive their fortunes in South East Asia where Coca-Cola were outselling them by a huge distance (75% to 17% market...