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Monthly Archives: July 2013

Marketing Disaster : Pepsi-Cola’s "Number Fever" Fiasco, Feb – May 1992

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In a bid to revive their fortunes in South East Asia where Coca-Cola were outselling them by a huge distance (75% to 17% market...

Ford Ecosport Recall – Denting PR after the ad fiasco

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Ford has recalled around 1000 vehicles of the much fan fared Ford Ecosport within two weeks of its launch. After the ad fiasco, an...

Telegram 'STOPS' In India – Dots & Dashes Lose the Battle to Hashtags &...

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The History : Telegraphy systems operated in Europe from as early as 1792 in the form of semaphore lines, or optical telegraphs, that sent messages...

Products and Services Google Killed – The Google Graveyard

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There has been a buzz around Google Reader being killed by the search giant today (1st July 2013). But if we go back in...