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Monthly Archives: January 2015

Role of Brands and Scope of Branding

Role of Brands and Scope of Branding (Philip Kotler Summary)

The American Marketing Association defines a brand as "a name, term, sign, symbol, or design, or a combination of them, intended to identify the...

MBA Fresher Hiring to boost in 2015 – What B-Schools students should do?

A steady growth in hiring of MBA graduates is expected in 2015. Thanks to a forward-looking government at the centre and the majority support...
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Microsoft retains brand ‘Nokia’ to tap Rural and Emerging Markets

The CES 2015 is on in Las Vegas and the internet is filled up with new product announcements. Of the many announcements made, one...

A Brief Introduction to Rural Marketing – Indian Perspective

In an economy like India where around 70% of the population live in villages, Rural Marketing as a subject is being accepted with open...

From the Editor's Desk

Dear Visitor, Welcome to MarketingLessons.in I don't know whether you are at this page accidentally or intentionally, but I am happy that you are here. Finally this webpage has...