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Monthly Archives: January 2015

Role of Brands and Scope of Branding

Role of Brands and Scope of Branding (Philip Kotler Summary)

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The American Marketing Association defines a brand as "a name, term, sign, symbol, or design, or a combination of them, intended to identify the...

MBA Fresher Hiring to boost in 2015 – What B-Schools students should do?

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A steady growth in hiring of MBA graduates is expected in 2015. Thanks to a forward-looking government at the centre and the majority support...
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Microsoft retains brand ‘Nokia’ to tap Rural and Emerging Markets

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The CES 2015 is on in Las Vegas and the internet is filled up with new product announcements. Of the many announcements made, one...

A Brief Introduction to Rural Marketing – Indian Perspective

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In an economy like India where around 70% of the population live in villages, Rural Marketing as a subject is being accepted with open...

From the Editor's Desk

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Dear Visitor, Welcome to MarketingLessons.in I don't know whether you are at this page accidentally or intentionally, but I am happy that you are here. Finally this webpage has...