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Monthly Archives: March 2015

Brand Equity Models (Philip Kotler Summary)

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Many research agencies have developed their own brand equity models that are executed in partnership with end-user researchers. However, Phliip Kotler talks about the...
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Brand Resonance Pyramid (Philip Kotler Summary)

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Brand Resonance Pyramid (Philip Kotler Summary) The brand resonance model also views brand building as an ascending, sequential series of steps, from bottom to top....

Brandz Model – Measuring Brand Equity (Phlip Kotler Summary)

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Brandz Model – Measuring Brand Equity (Phlip Kotler Summary) Developed by: Millward Brown and WPP Marketing research consultants Millward Brown and WPP have developed the BRANDZ...

Airtel’s latest Ice Cream Truck Ad hits the emotional chord of viewers

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As gradually revenue figures of telecom operators are moving towards becoming data dominated, Airtel rolls out its new campaign, the latest Ice Cream Truck...

Brand Asset Valuator Model – BAV Model to measure Brand Equity (Philip Kotler Summary)

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Brand Asset Valuator – BAV Model to measure Brand Equity (Philip Kotler Summary) Advertising agency Young and Rubicam (Y&R) developed a model of brand equity...