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Monthly Archives: April 2015

Product Strategies for Rural Market – Indian Perspective

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Product Strategies for Rural Market – Indian Perspective A prime need for any firm to emerge as a strong player in the rural market is...

Marketing Examples of the Decoy Effect

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We talked about the Decoy Effect and how Marketing Managers use it to mould consumer mindset the way they want in a previous post...

What is Decoy Effect? Explanation with Example

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What is Decoy Effect? Explanation with Example The decoy effect, popularly known as the asymmetrical dominance effect with economists, is a phenomenon where people tend...

Kan Khajura Tesan – Classic example of fighting Rural Marketing challenges

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'Missed call lagao, muft manoranjan pao' is the tagline of HUL's eight-month-old Kan Khajura Tesan (or KKT), an on-demand, entertainment channel on the mobile...