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Monthly Archives: December 2015

ET Awards – Economic Times Corporate Excellence Awards 2015 – Winner Profiles

The Economic Times has been conducting awards across segments from the past few years. Be it the ET Young Leaders Award, ET B-School Leaders...

O Bhaisaab : Sunday Flea Market Campaign by Shopclues

The late entrant into the e-commerce space, Shopclues, is cutting the clutter with its humorous, catchy and highly engaging ads for its various online...

Extended Marketing Mix – 7 Ps of Marketing by Booms and Bitner

The Traditional Marketing Mix model was primarily directed and useful for tangible products. With time, as it became difficult to distinguish between products and...

Traditional Marketing Mix – The 4 Ps of Marketing

What is the Traditional Marketing Mix ? The Traditional Marketing Mix model (also known as the 4 P's) can be used by marketers as a...
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GD Topic : Should Indian Government Implement GST (Goods & Services Tax) ?

Updated: 22nd May 2018 Background of GST (Goods and Services Tax) GST was proposed in the Indian Parliament 17 years ago and has finally been implemented...

GDPI Resources : Order of Reading Jeffrey Archer Books

With the placement season kicking off in most of the B-Schools in the country, reading is one of the best hobbies you can talk...