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Monthly Archives: December 2015

ET Awards – Economic Times Corporate Excellence Awards 2015 – Winner Profiles

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The Economic Times has been conducting awards across segments from the past few years. Be it the ET Young Leaders Award, ET B-School Leaders...

O Bhaisaab : Sunday Flea Market Campaign by Shopclues

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The late entrant into the e-commerce space, Shopclues, is cutting the clutter with its humorous, catchy and highly engaging ads for its various online...

Extended Marketing Mix – 7 Ps of Marketing by Booms and Bitner

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The Traditional Marketing Mix model was primarily directed and useful for tangible products. With time, as it became difficult to distinguish between products and...

Traditional Marketing Mix – The 4 Ps of Marketing

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What is the Traditional Marketing Mix ? The Traditional Marketing Mix model (also known as the 4 P's) can be used by marketers as a...
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GD Topic : Should Indian Government Implement GST (Goods & Services Tax) ?

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Updated: 22nd May 2018 Background of GST (Goods and Services Tax) GST was proposed in the Indian Parliament 17 years ago and has finally been implemented...

GDPI Resources : Order of Reading Jeffrey Archer Books

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With the placement season kicking off in most of the B-Schools in the country, reading is one of the best hobbies you can talk...