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Monthly Archives: September 2016

Flipkart launches the Big Billion Day Campaign 2016

Ad wars are on amongst the e-commerce biggies in India before the festive season. Same as last year, this year too Flipkart, Amazon and...

Building Brand Equity (Philip Kotler Summary)

Marketers aim at building a consistent image of the brand across all touch point of the consumer. The touch points may or may not...