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Monthly Archives: October 2016

Why Coca Cola dropped Salman Khan from Thums Up?

Coca Cola India has recently confirmed that the company has not renewed superstar Salman Khan's contract for their brand Thums Up. This move comes...

Effective Communication Strategy in Rural Marketing – Indian Perspective

There are different aspects to effective communication strategy in rural marketing which includes not only the communication message but also the language, media used,...
CPRP in Media Planning and Advertising

What is CPRP in Advertising and Media Planning ?

Media Planning is a wide area of study largely of which is untouched at any B-School or any training program. A whole world of...

Bigg Boss TRP reveals that season 10 is really crucial

Bigg Boss Season 10 starts airing tonight on Colors. The show has been an addiction for the audience over the years. With celebrity hosts...

Postmen to Solve the Rural Distribution Challenge in India

Rural markets have their own challenges. In a country like India, where the fortune is at the bottom of pyramid, its importance increases even...

Flipkart Big Billion Day Sales Figures 2016

Like every year it was once again online sales war during the festive season amongst the e commerce giants - Amazon, Flipkart & Snapdeal....
Marketing Myopia Concept and Examples

What is Marketing Myopia? Concept and Examples

Marketing Myopia - Introduction Marketing Myopia refers to the phenomenon of not being able to see a long term and more sustainable goal for an...

Tanishq Diwali campaign appeals gifting gold this season

With the festive season knocking the door, Tanishq has launched a new campaign luring Indian consumers to give the gift of gold this festive...

The 7 Branding Approaches & Their School of Thoughts

Branding is the in thing across industries. Organizations are spending millions planning and implementing brand activities. Every now and then new research is being...

How Amazon India is making sure the success of Amazon Prime in the country

E commerce companies in India are on a brawl when it comes to advertising. With the sector promising an unmatched growth over the years...