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Yearly Archives: 2016

Flipkart launches the Big Billion Day Campaign 2016

Ad wars are on amongst the e-commerce biggies in India before the festive season. Same as last year, this year too Flipkart, Amazon and...

Building Brand Equity (Philip Kotler Summary)

Marketers aim at building a consistent image of the brand across all touch point of the consumer. The touch points may or may not...

Nescafe and RED FM create a heartwarming ad to Stay Started

Nestle India has introduced a brand new co branded ad for the first time with RED FM with a message of not giving up...

Economic Times Launches the B-School Edition of Young Leaders Programme

The ETYL platform has been one of the most celebrated ones in the corporates where thousands of corporate between the age of 26 to 32 sign up for the coveted title. Post another great season, Economic Times has colurfully launched the new season of Economic Times Young Leaders - B School Edition. Though relatively new, started in 2014, the B-School edition has gained eyeballs amounst recruiters and campuses.

Why Blocking Torrentz hurts Mankind?

Torrentz bids an emotional Good Bye After few popular torrent sites (Kickass Torrents) lost the legal battle it was time for the ultimate suite to...
Marketing Lessons Featured Image

Disadvantages of GST Implementation in India

Updated: 22nd May 2018 The Indian parliament rolled out the Goods & Services Tax (GST) in India from July 2017. Undoubtedly this move is historic...

Can AR games like Pokemon Go be the next big thing for marketers ?

The recent rage the augmented reality game Pokemon Go has generated has broken many records. On a daily basis the app is being used twice...
Aaker Model of Brand Equity

Aaker Model – Defining Brand Identity (Philip Kotler Summary)

  Aaker Model of Brand Equity views brand equity as a set of five categories of brand assets and liabilities linked to a brand that...

Paper Boat drinks kickstart a 'hopeful' 2016 – Hum Honge Kaamyab Campaign

Narayana Murthy backed Paper Boat is giving traditional Indian beverages a makeover by their amazing campaigns. Everything around Paper Boat be it their TVC,...