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Monthly Archives: March 2017

TV Viewership in India – March 2017 – BARC Broadcast India Survey

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Amidst the fan fare created around digital media reach coupled with Digital India movement, BARC released some interesting TV Viewership Numbers in India. The...

All About Netflix India DTH Alliance in the Country

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Netflix, one of the largest internet subscription services for television and movies worldwide, recently made a breakthrough announcement in India to reach out to mass...

Alpenliebe Gold India TVC Campaign – Feb 2017

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Perfetti Van Melle India launches a new campaign for Alpenliebe Gold celebrating smaller joys of life with an Estimated Budget of 10 crores. Agency:...

Brand differentiation using service promise – Ford and Samsung Example

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Brand differentiation is one of the key parameters to brainstorm in the life of a brand manager. The brand ethos of he product flow...