Home 2017 June

Monthly Archives: June 2017

Kapferer Brand Identity Prism

Kapferer Brand Identity Prism – Concept and Examples

9
In order to become a brand with loyal following or how Kapferer says 'passion brand' or 'love marks', brands should not be just a...

Loan Waiver Not a Solution to India's Agriculture Problem

1
The deaths of five farmers in Madhya Pradesh has brought India's Agriculture Problem once again to the editors desk across all forms of media....
sab-tv-new-brand-identity

SAB TV New Brand Identity Talks Only Comedy

2
Sony's SAB TV has gained a following of its own through the years of its existence in India. The channel not only carved a...