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Monthly Archives: July 2017

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Britannia Aims At Premium Biscuits Market with New TVC Campaign

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Britannia Targets Premium Biscuits Market FMCG major Britannia has gone full blown targeting the Premium Biscuits Market with a new TVC targeting the evolving Indian...

SpiceJet Case Study: How SpiceJet avoided being another Kingfisher Airlines

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SpiceJet Case Study SpiceJet, a leading Indian aviation player, was on the verge of shutting shop few years back (2014). With delaying salaries, layoffs, delay...

International Marketing – Definition and Examples

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International Marketing Definition International Marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s...

How to Improve LinkedIn Profile – Tips and Tricks

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LinkedIn is a rich platform for connecting with people in the same field and having similar interest. Young professionals as well as MBA graduates...