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Yearly Archives: 2018

Amazon and Flipkart Festive Season Sale 2018

Amazon and Flipkart clash over India’s ‘budget’ sensitive consumer

It's that time of the year which both consumers and companies eagerly wait for. This quarter - October, November, December contributes to a majority...

Brand Wars – Havells Vs RR Kabel 2018

Brand Wars and Ambush Marketing are nothing new in the advertising space and almost all of us have witnessed the Mercedes Vs BMW, Audi OOH...
FIFA World Cup Football Viewership in India

FIFA World Cup Football Viewership in India Vs Cricket

India is witnessing a period of increasing penetration of sports other than cricket, thanks to a better performance of Indian teams and athletes in various...
India Retail Market Size 2018 - Organised Vs Unorganised

Indian Retail Market Size – Organised Vs Unorganised

Indian Retail Market Size has been super lucrative for brands across the globe. At $700 billion the India retail market is under penetrated by...

Bata rolls out new campaign featuring Kriti Sanon

After a month when Bata India announced Kriti Sanon as their brand ambassador, the company has rolled out a fresh TVC featuring the actress....
YouTube Music in India

YouTube Music in India – Hit or Flop ?

YouTube Music in India One of the biggest competition of all music streaming apps has finally arrived. Google is diversifying YouTube exclusively for Music under...
Marketing Lessons Featured Image

Mobile Market Share in India – Dec 2017

India is one of the hottest mobile markets across the globe. A new brand makes an entry into the Indian subcontinent almost every month....
Suit Up MBA

Essentials of an MBA

Master of Business Administration (MBA) is a professional course which helps in carving and giving the perfect figure in terms of development or improvement...
Factors Affecting TV Viewership in India

Factors Affecting TV Viewership in India

We have spoken about TV Viewership in India in an earlier article. In this article we will look at the factors which affect TV...