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Monthly Archives: March 2020

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What is Brand Reinforcement? (Philip Kotler Summary with Examples)

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Brands are one of the most important assets for any organization. Brands tend to stay with the organization, longer than products and steer the...

Covid-19 Lockdown in India – A Double Edge Sword For E-Commerce

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The Covid-19 outbreak has brought the world to a standstill and India is no different. With a 21 day lockdown in the country, people...

Best Indian Ads – Hamara Bajaj Advertisement (1989)

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The Hamara Bajaj Ad is one of the most iconic ads in Indian advertising. The ad was released in 1989. The song of the track is still as catchy as it was in 1989. Courtesy: Bajaj Auto
Are digital marketing courses worth? The increasing weightage of digital spends is grabbing all eyeballs.

Are Digital Marketing Courses Worth ?

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A lot of marketing professionals are thinking to upgrade their skill sets are constantly looking to get themselves trained in the much-celebrated field of digital marketing. Keeping the hullabaloo around digital marketing aside, Let’s look at if these courses are worth the effort. Are digital marketing courses worth?
Companies with Increasing Consumption in Coronavirus Outbreak

Which companies might see increasing consumption in Coronavirus Outbreak?

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Few industries are witnessing a sudden jump in consumption amid Coronavirus outbreak. Let's look at services that are already witnessing an increase in consumption patterns and might continue for some time.

Ariel urges men to share laundry as 71% women sleep less

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Over the last 5 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and...