In congruence with their legacy, Airtel once again aims at hitting the emotional chord of viewers. An approach, similar to their previous ads (e.g. Wife-Boss Ad). The storyboard has been brilliantly crafted to hit the viewers in one view. The TVC which lasts for about 1:30 mins is exceptionally long when compared to other advertisers in the telecom space but doesn’t surprise us when it comes from Airtel who has had a habit of airing ads which run more than a minute. Both the TVC and digital version of the ad runs for almost the same time duration. Thereby, Airtel successfully manages to create a story and then hit emotions in the last few seconds.
This version of the ad, as the trend has been, shall air for sometime and shall be replaced by a shorter version once the story is built up in the mind of consumers.
We congratulate Airtel’s team for creating a masterpiece yet again.
You can watch Airtel’s latest Ice Cream Truck ad below.